Director, Marketing & Communications

Baby2Baby is a non-profit organization that provides children in need with diapers, formula, clothing, and the basic necessities that every child deserves, serving more than one million children across all 50 states. The organization has distributed over half a billion items in the past 15 years to children in homeless shelters, domestic violence programs, foster care, hospitals, and school districts, as well as children who have lost everything in the wake of disaster.

About the Role

Reporting to the CMO, the Director, Marketing & Communications is responsible for strengthening the Baby2Baby brand and advancing its mission through strategic marketing and public relations initiatives. In collaboration with the CMO, this individual will help lead all external marketing and communication materials with a goal of maximizing national awareness for Baby2Baby’s work and connecting with new donors. The role is based at 5830 W. Jefferson Boulevard, Los Angeles, CA 90016, and requires in-office or on-site presence 3–5 days per week, with occasional weekend and evening hours.

Responsibilities

• In collaboration with the CMO, execute a comprehensive strategic marketing & communications plan to strengthen and advance Baby2Baby’s brand and mission.
• Create new and innovative collateral to describe the organization’s work and share new developments in a way that is compelling and relevant to priority audiences.
• Develop and maintain marketing and communication materials including website, newsletter, social media, decks, one-sheets, and all Baby2Baby collateral.
• Contribute to PR efforts for the annual Gala and year-round, and liaise with the external PR agency.
• Support the creation of presentations, speeches, talking points, and press messages for the leadership team.
• Oversee the social media team; collaborate with the Senior Manager, Social Media on social media campaigns.
• Liaise with third-party agencies and vendors including graphic design, web development, and digital ad agencies.
• Ensure all of the organization’s visual and written communications are on brand.
• Manage photoshoots and filming projects.
• Develop and foster strong working relationships across the organization to achieve organizational goals and priorities.
• Monitor analytics across all digital marketing efforts to optimize performance.
• Support Baby2Baby events including the Gala, distributions, conferences, volunteer sessions, and more.
• Perform other duties as assigned.

Requirements

• Minimum 8 years of prior marketing, communications, and/or public relations experience; 2+ years managing a team.
• Bachelor's degree in a related field, preferably Marketing, Communications, Journalism, or Public Relations.
• Strong leadership qualities and experience managing a team; embraces collaboration within and across teams.
• Knowledge of current marketing and communication principles and strategies.
• Ability to work in a fast-paced environment that requires strong multitasking, organization, and time management skills, and a self-starter mentality.
• Experience working with senior leadership and executive teams.
• Excellent written and oral communication skills.
• Experience communicating with high-profile clients, celebrities, or VIPs.
• Effective project management skills.
• Experience working with ad agencies and external vendors.
• A creative, out-of-the-box thinker.
• Proficient in Microsoft Excel, Word, PowerPoint, and Adobe Photoshop.
• Strong understanding of Adobe creative platforms including InDesign, Photoshop, and Illustrator is a major plus.
• Some travel required.