Director, Marketing Automation & Data Analytics

About the role

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services.

Responsibilities

• Lead development and deployment of predictive models (segmentation, propensity, next-best-action, churn)
• Apply machine learning and statistical techniques to improve targeting and personalization
• Translate business problems into modeling approaches
• Develop and own frameworks for measuring impact of multi-channel, behavior-triggered acquisition and nurture programs across email, SMS, and app channels
• Implement incrementality testing, attribution modeling, and marketing mix modeling
• Deliver insights on ROI and campaign lift
• Establish feedback loops for continuous optimization
• Build a culture of experimentation
• Define best practices for statistical testing and interpretation
• Partner with stakeholders on test prioritization
• Lead deep-dive analyses on customer behavior
• Translate analytical outputs into actionable recommendations
• Define requirements for executive-level reporting and insights delivery
• Orchestrate cross-functional teams across Marketing, Data Engineering, IT and Data Science to align marketing technology with overall business strategy
• Collaborate with data engineering and IT on data availability
• Partner with marketing teams to operationalize models
• Act as an effective bridge between data science and marketing
• Evaluate tools for modeling, experimentation, and analytics
• Drive adoption of AI/ML-driven decisioning through business use cases and requirements

Requirements

• Experience: 8+ years of experience in marketing analytics and automation, with at least 3 years in a leadership role
• Proven track record in modeling, experimentation, and performance improvement
• Expertise in marketing analytics and experimentation with strong business acumen, stakeholder management, and the ability to translate complex marketing objectives into scalable data and modeling requirements
• Strong understanding of predictive modeling, ML, and experimentation
• Strong knowledge of marketing measurement (attribution, MMM)
• Ability to translate business needs into analytics and data science requirements
• Strong communication and senior stakeholder influence
• Familiarity with marketing platforms (CRM, CDPs)

Qualifications

• Bachelor’s degree in Marketing, Data Analytics, or related field (Master’s preferred)

Skills

• Marketing Data Science & Modeling
• Campaign Performance Measurement & Optimization
• Experimentation & Test Design
• Advanced Analytics & Insights
• Personalization & Segmentation Strategy
• Technology & Innovation

Benefits

• Financial Benefits: Equity and bonus opportunities
• Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law.

Pay

Commensurate with experience

Schedule

Full-time, Monday – Friday, 8 AM – 5 PM local time zone