Jobs · Marketing

Director, Marketing

Kite Pharma · NAMER · 1 mo ago
RemoteRemoteMarketing$206k–$266k/yrFull-time
We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections that have real specific content. Must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info, remove boilerplate, navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions. Also remove cookie/navigation/legal/EEO etc. Also remove internal career portal instructions? That's application instructions, remove. We need to parse the posting: It includes intro about Kite, mission, then "Job Description Job Description for Director, Regional Marketing Job Description". Then description paragraphs. Then "Responsibilities:" with bullet list (though not bullet but lines). Then "Market Insights & Collaboration", "Engagement & Opinion Leader Programming". Then "Basic Qualifications:" with bullet list. Then "Preferred Qualifications:" with bullet list. Then "People Leader Accountabilities:" with bullet list. Then salary range paragraph. Then benefits paragraph. Then company description etc. Then more boilerplate about equal opportunity etc. We need to remove boilerplate: equal employment opportunity, accommodation, polygraph act, etc. Also remove sign up to follow Twitter? Might be considered boilerplate? Probably remove as not substantive to role. Also remove internal career opportunities portal instruction. Also remove "For more information on Kite, please visit www.kitepharma.com." Might be considered boilerplate? It's company info but maybe keep? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. Company description may be considered substantive? It's about Kite. Might keep as part of About the role? But we have no About the role section unless we create one. The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Prefer a few substantive sections over many thin ones. So we can create sections: About the role (intro + mission + role overview), Responsibilities, Requirements (maybe combine Basic and Preferred Qualifications?), Skills (maybe from People Leader Accountabilities?), Benefits, Pay. Schedule not present (no schedule info). So omit Schedule. We must not create sections with filler like "not specified". So only include sections with content. We need to extract substantive content for each. About the role: Could include mission statement, description of role: "Director, Regional Marketing ... field-based marketing role ... works closely with HCPs and OLs ... requires extensive travel (>60%) within region ... reports to Senior Director of US Regional Marketing ... partnership with commercial leadership ... execution of Kite’s overarching commercial US interaction strategy with opinion leaders in heme, hem/onc, and CAR T treatment areas to advance adoptions for the use of Kite therapies in hematologic malignancy." Also mention that all interactions are on-label and consistent with compliance. Also mention that role will be field-based. We can combine that into About the role. Responsibilities: The bullet list under "Responsibilities:" includes several sub-sections: OL Development and Advocacy, Market Insights & Collaboration, Engagement & Opinion Leader Programming. We need to preserve all substantive info. So we can create a
    with
  • items for each bullet point. However the original has headings within responsibilities. We could keep them as part of list items or maybe separate subheadings? But instruction: Use
    • for any list of duties/requirements/benefits. So we should flatten into list items. Could include the subheadings as part of the li text. Thus list items: - Identify, profile, cultivate and maintain long-term partnerships with National OLs/Regional OLs/Emerging leaders within the Hematology community - Developing regional OL strategies and effectively communicating those plans with cross-functional partners to ensure enterprise-wide transparency, collaboration, and alignment with a ONE Kite approach - Interact with OLs to solicit insights and develop advocacy aligned to commercial and marketing strategy and messaging, measured through sentiment analysis - Engage in on-label conversations on topics such as disease diagnosis & treatment, referral dynamics, product positioning, and opportunities for Kite to win - Plan and execute OL interactions and executive encounters at local, regional and national conferences, field visits, and other venues as directed - Serve as a single point-of-contact to resolve commercial OL issues - Work closely and collaboratively with cross-functional partners (e.g. sales, marketing), to maintain OL coordination, but also to manage role clarity among the expertise areas for an enhanced OL and Kite experience - Utilize insights from opinion leaders (OLs) and competitive intelligence to shape and enhance brand strategies and tactical activities - Identify market gaps, anticipate competitor actions, and drive informed strategic planning to ensure market positioning and sustained growth - Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards - Identify, align and recruit appropriate HCP/OL consultants to meet the needs of marketing and achieve aligned-upon KPIs for each project - Lead the development and execution of third‑party educational programs, including vendor partnership management and tactical delivery - Inform the strategic planning and execution of OL programming, including national and regional conferences and speaker's bureau activities - Serve as a regional strategic voice to ensure OL programming reflects real‑world practice, geographic nuance, and unmet clinical needs - Work with defined cross-functional stakeholders (Brand Marketing, OLP, Medical Affairs, Sales, Congress Strategy) That covers responsibilities. Requirements: Could combine Basic Qualifications and Preferred Qualifications? The instruction says use headings like Requirements, Qualifications, Skills. We have Basic Qualifications (education/experience), Preferred Qualifications (experience, leadership, etc). Also People Leader Accountabilities (skills). Could map: - Requirements: Basic Qualifications (education/experience) - Qualifications: Preferred Qualifications - Skills: People Leader Accountabilities (maybe also interpersonal skills etc). But we also have some skills listed in Preferred Qualifications (excellent interpersonal skills, etc). Could combine. Better to follow the example headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay. Thus: Requirements: Basic Qualifications bullet list. Qualifications: Preferred Qualifications bullet list. Skills: People Leader Accountabilities bullet list (maybe also include excellent interpersonal skills etc but those are in Preferred Qualifications). We'll keep People Leader Accountabilities as Skills. Benefits: paragraph about benefits: company-sponsored medical, dental, vision, life insurance plans*, plus discretionary annual bonus, discretionary stock-based long-term incentives, paid time off, benefits package. Also link to benefits info. We should keep the substantive info: salary range? That's Pay. Benefits: mention medical, dental, vision, life insurance, paid time off, discretionary annual bonus, discretionary stock-based long-term incentives, benefits package. Also note eligibility may vary. Pay: salary range $205,615.00 - $266,090.00, plus note about discretionary annual bonus, discretionary stock-based long-term incentives (maybe already in benefits). But we can keep Pay as salary range and note that actual compensation varies based on experience, qualifications, geographic location. Also mention discretionary annual bonus and stock-based long-term incentives eligibility may vary. We must not include boilerplate like "Kite considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary." That's substantive? It's about compensation determination; we can keep as part of Pay section. We must remove duplicated lines, navigation, legal, EEO, equal-opportunity, scam-warning, application instructions. Also remove internal career portal instruction, sign up to follow Twitter, etc. Also remove the long company description about Kite being biopharmaceutical etc? Might be considered substantive? It's about the company; maybe keep as part of About the role? But we already have mission statement. The company description may be considered boilerplate? It's generic about Kite. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. The company description is substantive about Kite's focus. Might keep as part of About the role. However we already have mission statement; we could add a sentence: "Kite is a biopharmaceutical company engaged in the development of innovative cancer immunotherapies with a goal of providing rapid, long-term durable response and eliminating the burden of chronic care. The company is focused on chimeric antigen receptor (CAR) and T cell receptor (TCR) engineered cell therapies designed to empower the immune system's ability to recognize and kill tumors. Kite is based in Santa Monica, CA." That seems substantive. We must also remove the equal employment opportunity sections, accommodation, polygraph act, etc. Now produce HTML fragment: no or . Just sections. Structure:

      About the role

      ...

      Responsibilities

      • ...
      • ...

      Requirements

      • ...
      • ...

      Qualifications

      • ...
      • ...

      Skills

      • ...
      • ...

      Benefits

      ...

      Pay

      ...

      Make sure not to include empty sections. Now craft the content. About the role paragraph: Combine mission and role overview. Mission: "We’re here for one reason and one reason only – to cure cancer. Every moment is dedicated to developing treatments and every action moves us one step closer to our goal. We’ve made incredible scientific breakthroughs and our pioneering personalized CAR T-cell therapies have changed the paradigm. But we're not finished yet. Join Kite, as we make even bigger advances in cancer therapies, and help shape where our business and medical science goes next. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Kite and help create more tomorrows." Role overview: "The Director, Regional Marketing is expected to possess a high level of clinical and customer knowledge across lymphoma and multiple myeloma, and is responsible for engaging and influencing health care professionals to help build educational platforms, generate insights and inform the execution of current and future brand and disease-state strategies. The Regional Marketing role is a field-based marketing role that works closely with Healthcare Professionals (HCPs) and Opinion Leaders (OLs) and requires extensive travel (>60%) within region. This role reports to the Senior Director of US Regional Marketing. In partnership with commercial leadership, commercial colleagues, and cross-functional partners, this role is responsible for execution of Kite’s overarching commercial US interaction strategy with opinion leaders in the heme, hem/onc, and CAR T treatment areas to advance adoptions for the use of Kite therapies in hematologic malignancy. All interactions are on-label and consistent with commercial compliance, legal and regulatory guidelines. This role will be field-based." Add company description: "Kite is a biopharmaceutical company engaged in the development of innovative cancer immunotherapies with a goal of providing rapid, long-term durable response and eliminating the burden of chronic care. The company is focused on chimeric antigen receptor (CAR) and T cell receptor (TCR) engineered cell therapies designed to empower the immune system's ability to recognize and kill tumors. Kite is based in Santa Monica, CA." Combine into one or two paragraphs. Probably one paragraph is fine but could be multiple

      . Use

      for prose. Now Responsibilities list as above. Requirements (Basic Qualifications): bullet list: - Bachelor's Degree and Twelve Years’ Experience - OR Masters' Degree and Ten Years’ Experience - OR PhD and Eight Years’ Experience We should keep the "OR" as part of each bullet? Could list three options. Qualifications (Preferred Qualifications): bullet list: - 12+ years of pharmaceutical /

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