Director, Marketing
Infor · Atlanta, GA · 2 days ago
On-siteMarketingFull-time
Department: Marketing Location: Atlanta Description Infor is looking for a Director of Experimentation to lead a unified testing program across four digital channels: web, email, paid media, and chat. Experimentation is active in each channel today but managed separately, and this role becomes its single dedicated owner. You will own the method the channels follow, coordinate priorities across teams you do not manage, and make results clear to stakeholders and senior leadership. Success in this role depends as much on cross-functional communication as on analytical rigor. A Typical Day In The Life Includes Owning the experimentation methodology used across web, email, paid media, and chat, including hypothesis standards, sample sizing, statistical thresholds, and analysis practicesCoordinating priorities across the four channel teams through a shared backlog, resolving conflicts when tests compete for the same audience or surfaceReviewing and approving experiment designs before build, declining tests that cannot conclude or are not properly instrumentedCommunicating results through a regular reporting cadence and translating findings into recommendations leadership can act onBuilding demand for experimentation across the organization by bringing new teams into the program and coaching partners on what makes a testable ideaPartnering with analytics and marketing technology teams to close measurement gaps that block valid testingManaging the experimentation agency relationship and directing analyst support on readouts and significance analysis Basic Qualifications Experience owning a digital experimentation or conversion optimization program, rather than executing tests within oneExperience running experimentation across more than one digital channelWorking knowledge of experiment design statistics: statistical power, minimum detectable effect, sequential testing risks, and multiple comparisonsExperience presenting test results and recommendations to senior leadershipExperience leading a program through teams outside of direct reporting linesExperience diagnosing digital measurement and event tracking issuesExperience managing an agency or vendor Preferred Qualifications Experience in enterprise B2B marketing with long sales cycles and low conversion volumesHands-on experience with GA4, tag management, and a testing or personalization platformExperience with email experimentation under current inbox privacy and bot-activity constraintsExperience with paid media incrementality testing, including geo holdout designsExperience running experimentation alongside a personalization program on shared surfaces About Infor Infor is where ambition meets impact. Join a global community of bold thinkers and innovators, where your expertise doesn't just solve problems. it shapes industries, unlocks opportunities, and creates real-world impact for billions of people. At Infor, you're not just building a career. you're helping to build what's next. Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation. For more information visit www.infor.com Our Values At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization. We have a relentless commitment to a culture based on PBM™. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees. Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section. Fraud Awareness We have been made aware of unauthorized individuals posing as Infor recruiters, including some who have made fraudulent offers of employment. Please read our guidelines and protect yourself from recruitment scams. Fraud Privacy Policy We value your privacy at Infor. You may access our privacy policy here. US Only This employer uses E-Verify. Please visit this website for additional information. 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