Director, Marketing

About the role

Join the Fun at Arrow International! Arrow International is the world’s #1 maker of charitable gaming products, from pull tabs and bingo paper to cutting-edge electronic gaming systems. Our products power entertainment in social and gaming venues around the globe, and we’re growing fast! We're building a winning culture that’s all about teamwork, passion, and innovation. At Arrow, you’re not just another employee, you’re part of a high-performing team that’s redefining fun and giving back to communities.

Responsibilities

• Develop and own Arrow’s annual marketing strategy, operating plan, and budget in alignment with broader business priorities.
• Translate product positioning, pricing, channel strategy, and go-to-market direction into integrated marketing campaigns and execution plans.
• Lead Arrow’s Brand & Content and Digital & Web functions, establishing clear priorities, standards, and accountability across both areas.
• Provide strategic direction across brand development, messaging, content, websites, social media, digital marketing, and campaign execution.
• Build and maintain a structured marketing intake and prioritization process that allows resources to be aligned with the highest-impact business needs.
• Establish clear workflows for campaign development, creative production, stakeholder review, and execution.
• Lead, coach, and develop marketing leaders and team members while building capabilities for the future.
• Partner closely with Product Management and Channel Management to understand product, customer, distributor, and market priorities.
• Collaborate with Sales to ensure marketing programs and materials effectively support the distributor network and customer-facing organization.
• Partner with Legal to ensure marketing communications and promotional programs align with applicable charitable gaming regulations and requirements.
• Partner with Technology and Business Intelligence on digital capabilities, marketing technology, analytics, and performance measurement.
• Establish marketing performance metrics and deliver regular reporting on campaign effectiveness, digital performance, marketing investments, and other key measures.
• Manage the marketing budget and external agency, vendor, and partner relationships.
• Ensure Arrow’s brand, messaging, and marketing standards are consistently applied across the organization.
• Continuously evaluate opportunities to improve marketing capabilities, processes, tools, and overall effectiveness as Arrow continues to grow.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 10–15 years of progressive marketing experience spanning brand and content development, physical and digital media, integrated marketing, and campaign execution.
• 3–5 years of experience at the Director level or equivalent scope, including direct leadership of managers and marketing teams.
• Demonstrated experience developing marketing strategy, annual plans, budgets, governance, workflows, and operating processes.
• Proven experience in a distributor, channel-based, B2B, or B2B2C go-to-market environment.
• Strong understanding of how product, channel, sales, and marketing functions work together to execute commercial strategies.
• Demonstrated ability to build or significantly evolve marketing capabilities and infrastructure within a growing organization.
• Ability to operate at both a strategic and detailed execution level and move comfortably between the two.
• Strong leadership and people-development skills with the ability to build high-performing teams.
• Excellent ability to collaborate cross-functionally and influence leaders across multiple areas of an organization.
• Strong analytical and business acumen with the ability to establish meaningful performance measures and use data to guide decisions.
• Excellent written, verbal, presentation, and organizational skills.
• Experience in a regulated industry such as gaming, alcohol, financial services, or another compliance-heavy category preferred.
• Experience supporting charitable, nonprofit, distributor, or similarly complex customer channels is a plus.

Benefits

• Profit-sharing
• 401(k) matching
• Great