Jobs · Marketing · Virginia

Director, Marketing and Retail Services

Saskatchewan Polytechnic Alumni · Check, VA · 3 wk ago
MarketingFull-time
We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections when posting has real specific content. We need to parse the job posting. The content includes: - Competition Number, Posting Title, Classification Band, Location, etc. We should not repeat job title as heading; we can include metadata in a short

or drop it. Probably we can include a short paragraph with location, classification, etc. - Special Instructions to Applicants: includes diversity statement. That's boilerplate? It's about diversity, not EEO? Might be considered boilerplate but it's specific to Sask Polytech. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. This is a diversity statement; might be considered EEO boilerplate. Safer to drop it. - Job Duties: large block describing duties. We'll put under

Responsibilities

with
  • items. - Qualifications, Skills, Abilities And Experience: includes Specific Accountabilities etc. That's more like qualifications. We'll put under

    Requirements

    or

    Qualifications

    . The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can choose appropriate. We have "Required Qualifications, Skills And Abilities (QSA)" and "Desired QSA Required Competencies". So we can combine into Requirements and Skills sections. We have no explicit Pay, Benefits, Schedule. There's mention of "Hours of Work OOS (Typically M–F/core hours)" and "Typically Monday to Friday -75 hours in a bi-weekly period". That's schedule info. So we can include Schedule section. Pay: "Salary Range Out of Scope Salary Table Temporary Market Stipend". Not specific numbers. It says "Out of Scope Salary Table". No actual numbers. According to rule: never create Pay/Schedule/Benefits sections unless posting actually states them. It does state salary range? It says "Salary Range Out of Scope Salary Table Temporary Market Stipend". That's vague, not a specific range. Likely we should not include Pay because no concrete numbers. Similarly Benefits not mentioned. Schedule: we have Hours of Work OOS (Typically M–F/core hours) and Typically Monday to Friday -75 hours in a bi-weekly period. That's specific enough for schedule. Thus sections: About the role (maybe a brief summary), Responsibilities, Requirements, Qualifications, Skills, Schedule. But we need to avoid duplication. Could combine Qualifications and Skills into one? The instruction says prefer a few substantive sections over many thin ones. So we could have About the role, Responsibilities, Requirements (including qualifications, skills, abilities), Schedule. Let's extract About the role: maybe a short paragraph summarizing the role: "The Director, Marketing & Retail Services provides direction in implementing policies, guidelines, processes and practices that govern institutional marketing, brand management and retail services..." That's from job duties. But we might put that in About the role. Better: About the role: brief overview from posting: "The Director, Marketing & Retail Services is accountable to the Associate Vice President, Communications, Marketing and Retail Services for providing direction in implementing policies, guidelines, processes and practices that govern institutional marketing, brand management and retail services." That's a good summary. Responsibilities: list of duties from Job Duties block. Requirements: include Required Qualifications, Skills And Abilities (QSA) and Desired QSA Required Competencies. Schedule: Hours of Work OOS (Typically M–F/core hours) and Typically Monday to Friday -75 hours in a bi-weekly period. We must not repeat job title as heading. We'll not include title. We'll include metadata like location, classification band maybe in a short

    after About the role? The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

    or drop it." So we can include a short paragraph with location, classification band, etc. Let's craft HTML:

    About the role

    The Director, Marketing & Retail Services provides direction in implementing policies, guidelines, processes and practices that govern institutional marketing, brand management and retail services, leading the development, implementation and ongoing renewal of Saskatchewan Polytechnic’s strategic marketing and retail services plans.

    Maybe also include location etc in a separate

    after that:

    Location: Multiple Locations (Saskatchewan Polytechnic campuses). Classification: Band 9, Management. Full‑time, OOS (typically M–F/core hours).

    But that might be considered metadata; okay. Then Responsibilities:

    Responsibilities

    • ...
    We need to extract duties into list items. The duties block is long; we need to break into sensible items. Let's parse duties: - Provide direction in implementing policies, guidelines, processes and practices that govern institutional marketing, brand management and retail services. - Lead the development, implementation and ongoing renewal of Saskatchewan Polytechnic’s strategic marketing and retail services plans, ensuring both portfolios advance institutional priorities, strengthen the learner and employee experience, protect the brand and support sustainable revenue generation. - Bring an entrepreneurial spirit, commercial awareness, contributing knowledge and tools to empower the senior management team and institutional leaders to achieve the vision of becoming the first choice polytechnic in Canada. - Specific Accountabilities (under Marketing, Retail services Leadership and Strategic Planning): * Create enterprise-wide marketing and retail services strategies and initiatives that capture and advance the organization’s strategic vision and goals. * Determine how marketing, campus store and print services offerings can best connect with and create value with various audiences... * Create organization-wide systems and practices that use market intelligence, retail performance data, customer insights and analytics to guide decisions, measure outcomes and enable strategic change. * Demonstrate transparency and effectively articulate research-based marketing strategies and plans that support a vision for change... * Develop processes to report results and identify areas for future improvement. * Provide direction in the creation and implementation of policies, guidelines, processes and practices that govern all aspects of marketing strategies, brand and retail services ensuring alignment to operations or organizational requirements, financial stewardship and the learner experience. * Accountable to provide strategic stewardship of marketing and retails services operating and capital budgets, including transparent planning, resource allocation, performance monitoring and reporting. * Set the strategic direction for campus stores and print services, including the evolution of service models, product and merchandise strategies, channel mix, partnerships and growth opportunities. * Establish performance measures for retail services that balance financial sustainability, customer value, service quality, accessibility and contribution to institutional priorities. - Client And Customer Experience: * Demonstrate excellence in all client service offerings. * Champion a consistent, inclusive and learner-centered service experience across marketing and retail services. * Set expectations and strategic priorities for a customer-service culture that is responsive to the needs of learners, employees, academic partners and external clients. * Determine the vehicles, modes or methods to communicate, leading best practice and championing for new and innovative ways to develop marketing strategies and actions. * Promote and develop marketing initiatives that advance Saskatchewan Polytechnic’s reputation with provincial and national policymakers and funders and senior business leaders. * Develop partnerships with internal and external stakeholders and leaders. Listen and understand how to respond to needs and maximize opportunities. * Collaborate and work with all Saskatchewan Polytechnic divisions and stakeholders to ensure timely collection and handling of client issues and marketing solutions. - Relationship Management Internal: * Demonstrate influence and professionalism in creating and maintaining key relationships with internal partners such as student and academic services, alumni and development, school leaders (Deans, Associate Deans and Program Heads), and administrative services partners. * Working closely with the Associate Vice President, Communication and Marketing, the incumbent will facilitate processes involving the President, Vice Presidents, Associate Vice Presidents, Deans and Directors to ensure that marketing strategy is integrated across the organization. * Show strong leadership presence and accessibility, enable and encourage open-mindedness and bold thinking, generating new ideas that continually enhance the organization, the division and the department. * Demonstrate and coach others to engage in cross-enterprise collaboration, open and honest relationships, and a respectful understanding of one another. * Support a culture of entrepreneurial spirit, curiosity, and experimentation in the team and across partnerships. Where needed, remove barriers and build systems and processes that encourage and reward innovative ideas and revenue opportunities. * Demonstrate and support others to engage in cross-enterprise collaboration, open and honest relationships and a respectful understanding of one another. - External: * Engage in consultations and relationship building with external audiences to support the President, Board of Directors, Vice President, Strategy and Business Development and other management. * Represent Saskatchewan Polytechnic externally, in partnership with other senior managers. * Develop and maintain strategic alliances with suppliers, vendors, publishers, technology partners and post-secondary retail networks to improve value, strengthen service innovation and advance institutional priorities. * Represent Saskatchewan Polytechnic in relevant post-secondary retail and print networks, using sector relationships and benchmarking to inform strategy and identify collaborative opportunities. * Strong relationship management and focus on connections to industry in the interest of growing the presence of Sask Polytech as a leader in post-secondary education. * Manage a wide variety of media/advertiser relationships to ensure transparency and fiscal responsibility for the annual marketing budget. * Network and partner with industry colleagues to develop innovative ideas and solutions to marketing and advancing the brand. - People Management: * Build leadership capacity and succession plans across marketing and retail services, ensuring the portfolio has the strategic, commercial, creative and service expertise required for future needs. * Ensure a positive, diverse and inclusive work and learning environment for direct reports. * Provide mentorship, coaching and development opportunities to enhance performance and to enable direct reports to achieve their accountabilities. * Determine and communicate clear performance standards and goals for direct reports and hold them accountable for meeting those standards and goals. * Ensure that established performance goals for staff are aligned with the overall strategic goals of the group and the entire organization. * Maintain a high level of staff performance through effective use of human resources practices and procedures, including independent authority in the recruitment, selection, hiring, training, development, motivation and performance evaluation of direct reports. * Address people management issues with direct reports, including independent authority to discipline, dismiss and/or terminate where appropriate, applied in a timely manner while ensuring compliance with the collective agreement and Saskatchewan Polytechnic policies. * Provide information direct reports about strategic and operational developments within the organization that affect their working environments and how they do their jobs, both in the short- and long-term. - Duties Based in one of our campus cities, the Director provides strategic leadership to the marketing and retail services team which includes campus store and print services functions. On a regular basis the Director, interacts with the President, Vice Presidents, Associate Vice Presidents, Deans and other Directors. The Director is an institutional expert in marketing, brand and retail strategy and is expected to travel among our campus cities on a regular basis to interact with faculty, staff and students identifying emerging needs and ensuring a consistent, enterprise-wide approach to marketing and retails services. That's a lot. We'll need to condense into reasonable list items without losing substance. We can group similar items. Given the instruction to preserve ALL substantive information, we cannot omit details. But we can combine into comprehensive list items that still capture the details. However, we must not invent or summarize away detail. Summarizing may be considered summarizing away detail. We need to keep the details but can phrase them concisely while preserving meaning. That's acceptable. We'll produce a list with each bullet covering a distinct duty area. Let's craft bullets: - Provide direction in implementing policies, guidelines, processes and practices governing institutional marketing, brand management and retail services. - Lead the development, implementation and ongoing renewal of Saskatchewan Polytechnic’s strategic marketing and retail services plans to advance institutional priorities, strengthen learner and employee experience, protect the brand and support sustainable revenue generation. - Bring an entrepreneurial

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