Director, Market Data & Analytics

Responsibilities

• Own the measurement layer
• Define and operate the core MI metrics with rigorous, transparent, in-house methodology that leadership can trust and query any time
• Build cross-pod performance reporting (PR, social, influencer, podcast, customer excellence) and connect it to campaigns and market themes
• Stand up per-asset attribution so the function can show what converted
• Own the tooling & warehouse
• Administer the measurement stack, including onboarding, dashboards, and live MCP access
• Build and maintain the MI Databricks data warehouse
• Collaborate with the web team on AEO/GEO optimization
• Distribute the data
• Pipe MI intelligence back out through TrendIQ so other teams (e.g. sellers preparing for a meeting) get relevant, timely context
• Partner with Marketing Ops on data-ownership boundaries — co-own or share where sensible; build what doesn't exist yet
• Support the competitive-intelligence / digital-footprint feeds (job-board, repo, financial, analyst signals) with the CI team

Qualifications

• 6+ years in marketing analytics, marketing/revenue operations, or data analytics, including ownership of measurement for a marketing or comms function
• Hands-on with marketing-measurement platforms (media monitoring / SOV / social analytics); comfortable owning tool administration and methodology
• Strong communicator who turns data into a clear story for senior leaders
• High AI fluency; comfortable with MCP/agentic tooling
• B2B tech / cybersecurity; understands the CISO/security audience and competitive set
• Familiarity with AEO/GEO measurement and SEO/SEM fundamentals
• Experience partnering with a Marketing Ops / BI function on data ownership
• SQL / analytics-engineering fluency; dashboarding