Director, Marketing Data & Analytics

For our client, we are seeking a Director, Marketing Data & Analytics to join the team of a leader in the Information Technology space. This role will guide the marketing analytics function, with a focus on measurement strategy, performance visibility, and actionable insights that support smarter investment decisions. You will lead a team responsible for translating complex data into clear reporting, stronger attribution, and a deeper understanding of marketing impact across the business. In partnership with Finance, Sales, and other cross-functional stakeholders, you will help shape KPI frameworks, improve data quality, and connect campaign activity to revenue outcomes. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $203,000 – $305,000 annually Responsibilities Lead and develop a high-performing marketing analytics team focused on key metrics and insights Define and evolve marketing measurement strategies, including KPIs and ROI frameworks Create and maintain self-service analytics products and dashboards for performance visibility Collaborate with Finance, Sales, and other departments to align on targets and budgeting Advance methodologies for attribution and linking campaign activities to revenue outcomes Foster a culture of insights by framing questions, gathering evidence, and providing actionable recommendations Establish data quality and governance practices to ensure reliable and understandable analytics Qualifications 10+ years in marketing analytics, business intelligence, or a related field with team leadership experience Strong background in marketing measurement, attribution, and ROI analysis Proficient in SQL and data modeling; experience with data warehouses and BI tools like Tableau Experience integrating diverse data sources into cohesive reporting frameworks Ability to influence senior stakeholders and drive action from insights Benefits Flexible work environment with options for hybrid or remote work Opportunity for professional development and team skills enhancement Collaboration with cross-functional leaders in a high-growth SaaS environment Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.