Director, Loyalty, Lifecycle & Promotions Marketing

Job Summary

Marriott Bonvoy is the loyalty program of Marriott International and represents the largest hospitality loyalty program in the world. The program aspires to enrich members’ lives through the power of travel, through an unparalleled portfolio of hotels across the world, inspiring member experiences, and member benefits. The Director, Loyalty, Lifecycle & Promotions Marketing is responsible for shaping and executing marketing strategies that drive acquisition, onboarding, engagement, retention, reactivation, and long-term loyalty across the customer lifecycle.

Position Type

Position Type: Management

Pay Range

Pay Range: $127,000 - $177,000 annually

Bonus Eligible

Bonus Eligible: Y

Stock Package

Stock Package: Y

CORE WORK ACTIVITIES

• Leads the strategy, design and marketing of broad and targeted promotions spanning customer journey stages, member tiers and lifecycle segments.
• Builds cohesive lifecycle and promotional strategies that support member growth, incremental revenue, engagement, customer lifetime value and sustained pointable activity.
• Develops go-to-market strategies and channel plans for launch, sustainment and optimization of promotions, promotional experiences and new loyalty capabilities.
• Collaborates closely with cross-functional stakeholders to ensure integrated strategies, clear requirements and consistent marketing execution across global activations.
• Applies knowledge of industry trends, emerging technologies and martech capabilities to increase speed to market, optimize campaign timing and improve member experience.
• Oversees external agency relationships, including creative and consulting partners, from briefing and project planning through creative development, execution and optimization.
• Manages marketing budgets effectively and ensures alignment with strategic priorities, campaign goals and business impact.
• Leads the Promotional Workstream of the Loyalty Business Transformation and other special projects, representing the marketing point of view throughout planning, development, launch and sustainment.
• Identifies new promotional opportunities and experience enhancements that support member acquisition, activation, engagement, retention and reactivation.
• Creates gamified or digitally enabled experiences that encourage non-members to join and members to engage with Marriott Bonvoy digital channels during and outside the stay.
• Pairs with technology, analytics, creative, operations and regional teams to ensure new capabilities are scalable, measurable and aligned with loyalty and business priorities.

Performance & Results

• Leverages data and analytics to evaluate campaign effectiveness, promotion performance, audience performance and member behavior.
• Partners with marketing analytics teams to assess promotion effectiveness, identify audience opportunities and inform optimization strategies.
• Draws insights from campaign and promotion results and translates them into actionable strategies, recommendations and next steps.
• Uses performance data to evaluate opportunities, assess cost and profitability, and build informed budget forecasts.

Team Leadership & Development

• Leads and inspires a high-performing team, fostering a culture of collaboration, accountability, innovation and continuous improvement.
• Provides regular coaching and feedback to support team members’ growth and development.
• Identifies professional development opportunities to build marketing capabilities and leadership potential.
• Sets clear expectations and empowers team members to take ownership and deliver impactful work.
• Models strong cross-functional leadership and helps the team navigate ambiguity, competing priorities and evolving business needs.