Director, Lifecycle & Customer Growth

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Lifecycle & Customer Growth based in the United States. This is a unique opportunity to shape the future of customer engagement and long-term growth within a fast-paced, consumer-focused organization.

Responsibilities

• Own the overall lifecycle marketing strategy with full responsibility for increasing customer lifetime value and long-term retention.
• Lead and mentor the lifecycle marketing team while driving best practices across the entire customer journey, from acquisition through repeat engagement.
• Build advanced personalization strategies using behavioral data, dynamic content, channel optimization, and customer segmentation.
• Identify, validate, and launch new customer growth initiatives such as loyalty, referral, and other value-generating programs through data-driven business cases.
• Partner closely with Product teams to create seamless customer experiences across marketing and product touchpoints.
• Collaborate with Data Science to develop and optimize audience segmentation, targeting models, and personalization capabilities.
• Leverage analytics, experimentation, automation, and AI-powered tools to continuously improve campaign performance and operational efficiency.

Requirements

• 10+ years of experience in lifecycle marketing, CRM, retention marketing, or customer growth within consumer technology, marketplace, or app-based businesses.
• Proven success developing and executing sophisticated personalization strategies that drive measurable business growth.
• Experience building new customer programs or growth initiatives from concept through execution using data-backed decision making.
• Demonstrated leadership experience managing and coaching high-performing teams while remaining hands-on with execution.
• Strong ability to influence cross-functional stakeholders, particularly Product and Data Science teams, without direct authority.
• Experience working with lifecycle marketing platforms such as Braze or similar customer engagement solutions.
• Strong analytical mindset with experience using customer insights, experimentation, and AI tools to optimize lifecycle performance.
• Excellent communication, strategic thinking, and stakeholder management skills in fast-paced, evolving environments.
• Experience in ticketing, live events, travel, marketplace platforms, or incentive design is considered an advantage.

Benefits

• Competitive base salary ranging from $240,000 to $270,000 USD.
• Fully remote opportunity within the United States.
• Opportunity to lead a high-impact growth function with significant strategic ownership.
• Collaborative, fast-moving, and innovative work environment.
• Career growth through cross-functional leadership and high-visibility initiatives.
• Opportunity to work on products that serve millions of customers and shape customer experiences at scale.
• Inclusive workplace committed to diversity, equity, and belonging.