Director, Licensing – Brand & Product Management
About The Role
Earthbound Brands is a brand licensing agency that builds and manages licensing programs on behalf of a diverse portfolio of clients spanning all industries including Food & Beverage, Home, Fashion, Celebrity, Lifestyle, Automotive, and Character. Our Licensing team is organized into two groups: Sales (licensee business development) and Brand/Product (program and product management). This role leads on the Brand/Product side and reports to the VP of Brand & Product.
Client relationship & brand strategy
- Serve as the senior relationship holder for clients, in partnership with the VP and with support from your team
- Co-develop the licensing strategy for each client — phase 1 category priorities, stretch categories, program roadmap — in partnership with your Business Development counterpart, leading on brand fit, category architecture, and product direction, and present jointly to the VPs for approval
- Oversee onboarding of new clients, developing a deep understanding of their brand, needs, and objectives
- Ensure Brand Managers execute against each client's strategy, setting quarterly goals for product pitches and licensee growth efforts
- Establish and run a QBR cadence for each brand with internal leadership and clients
Program strategy & cross-team partnership
- Identify program challenges and proactively bring innovative solutions to the VP of Brand & Product
- Partner with the Licensing & Earthbound Business Development team on new business proposals, budget planning, and financial forecasting
- Support trade show strategy and attend key meetings with senior client and licensee partners
Team leadership
- Manage, mentor, and develop a team of Brand Managers, Product Managers, and Product Associates, including onboarding and ongoing feedback
- Model cross-functional collaboration, communication, empowerment, and inclusion across the team and with leadership
Process & operations
- Identify opportunities for process improvements within the team
- Develop solutions that enhance team productivity and program effectiveness
What you'll bring
- 10+ years of experience in brand management and client services, ideally within brand licensing (agency, licensor, or licensee side)
- 3+ years of team management experience
- Strong understanding of client and licensee relationships, licensing program dynamics, and product development processes
- A relationship-first approach paired with creative problem solving
- Demonstrated strategic and creative thinking
- Excellent presentation, communication, and relationship-building skills
- Ability to develop and execute effective brand strategies
Location, schedule & travel
The office is in the Flatiron District of NYC; the team is in office Mondays–Wednesdays. The role includes domestic travel to clients and key industry events, including Licensing Expo.
Compensation
$125,000–$150,000 base salary, plus eligibility for a performance-based bonus tied to portfolio results.