Director, Key Accounts Marketing

This role supports our vision for best-in-class capabilities and innovative solutions to engage Oncology and Hematology Key Strategic Provider Accounts. The candidate will facilitate the development and updates of our Provider Key Account Strategy for our Commercial Business Unit.

About the Role

In this role, you will develop the Key Account Marketing sponsorships strategy aligned to the annual brand plan, create content, and execute rollout to the Oncology Key Account Leader (OKAL) team. The focus is on building loyalty with customers and ensuring our Oncology brand(s) resonate with stakeholders and C-Suite and D-Suite leaders in key oncology accounts in the U.S. This individual will report to the Global Core Brand Lead.

Responsibilities

• Develop promotional strategy and tactical plan, including all tactics for OKAL use with Key account/VA targets aligned to the brand plan, and secure approval through RC.
• Partner with brand marketing teams to develop a deep understanding of indication and overall brand strategy, as well as the US tactical focus, and share data and insights on Key Accounts Performance to inform marketing plans across the brand.
• Work closely with OKAL Leader and OKALs as a dotted-line member of the OKAL Leadership Team, attending regular OKAL team calls and meetings, and attend professional association meetings to connect regularly with OKAL target customers/partners.
• Provide leadership support to the development of the overall Brand Plan and strategy focusing on key accounts.
• Ensure innovative solutions and procedures are demonstrated for reaching OKAL account-based partners, C-Suite, and account operational leadership, developing collaborative projects as agreed upon with OKAL Sr Director and Head of Marketing.
• Understand and leverage trends in the marketplace and competitive benchmarking to inform strategies for key account engagement.
• Actively collaborate and provide additional support to OKAL Sr Director and OKAL team operations work, e.g., targeting, performance reporting, and business planning/presentations.
• Manage the Key Accounts Marketing budget, ensure cost-effective delivery of all programs while tracking and monitoring effectiveness, including KPIs, ROI, and actionable findings.

Requirements

• At least 12 years of progressive experience in the pharmaceutical or biotech industry, with significant leadership experience in marketing, sales, and sales management in oncology preferred.
• At least 5 years in a marketing role.
• A bachelor’s degree is required; MBA preferred.
• Demonstrated competency in marketing innovation, including managing ad agencies/vendors and marketing strategy and tactical effectiveness measures.
• Demonstrated ability to lead strategically, drive performance, build alignment, inform, negotiate, and collaborate.
• Proven track record of market analysis and identifying growth opportunities.
• Ability to synthesize inputs from external and internal collaborators such as HCPs, field teams, and market access colleagues.
• Effective written and oral communication; experience delivering complex messages to diverse internal and external collaborators with a track record of influential presentations.
• Ability to communicate and act promptly; demonstrated initiative and creativity; and the agility to work effectively in complex, rapidly changing environments.

Schedule

• Based in the Sleepy Hollow, NY office – 4 days a week onsite.
• Travel up to 30% of the time.

Pay

Salary Range (annually): $183,100.00 - $305,200.00

Benefits

Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role:

• Annual bonuses or other incentive plans.
• Equity awards.
• Pension or retirement benefits, 401(k) company match.
• Health and wellness programs, fitness centers.
• Insurance benefits (e.g., medical, dental, vision, life, and disability).
• Paid time off.
• Family support benefits.

For additional information about Regeneron benefits in the U.S., visit Regeneron Total Rewards. For other locations, additional information will be provided during the recruitment process.