Director Interactive Strategy - Technology Sector

Job Description Job Description: Other agencies talk about how brands can influence and change the world. At Tata Consultancy Services (TCS), we’ve been making those changes a reality for over 50 years. TCS Interactive is an award-winning agency and consultancy, ranked by Ad Age as one of the world’s top 10 advertising and marketing companies. Through Creative Engineering and AI, we build the capabilities, experiences and systems that deliver measurable business impact — not just isolated projects but engines for sustainable growth. Our capabilities serve the Fortune 1000 globally in 55 countries, 153 nationalities and over 80 languages. We are seeking a seasoned Strategy Consulting leader to drive growth for both our clients and our business. As a creative-engineering unit, TCS Interactive brings strategy, design, data and technology together as one, so we are looking for a leader who is equally comfortable operating at the intersection of marketing, sales, service, digital experiences, technology, data and creativity – and one who brings a practical point of view on how GenAI and agentic are reshaping brand experiences. The Objectives For This Role Are To Advise our clients in the areas of marketing strategy, customer experience and human-centreddigital business transformation. Differentiate our strategy services and elevate our consulting capabilities by codifying methodologies and upskilling cross-functional teams Grow our people in strategic consulting and client relationship development practices Responsibilities Business Development: Lead strategic pursuits and guide TCS teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing, customer experience and strategic planning Develop perspectives for current and prospective clients on market disruption and opportunity by synthesizing company, competitive, category, channel and customer insights In collaboration with creative, design, data, technology and marketing operations specialists, shape compelling narratives for experience-led digital transformation that will contextualize recommended investments and position TCS as a strategic partner to our clients Serve as ambassador of TCS Interactive to other TCS operating teams to build understanding of our capabilities, value proposition and market positioning Delivery Work with various TCS units to shape engagements focused on improving an organization’s marketing and experience strategy capabilities Provide senior-level expertise, guidance and leading practice inputs on transformation engagements, serving as core Program Leader to ensure transformation programs meet client and TCS expectations Develop strategic partner relationships with key cross-functional client stakeholders to ensure alignment on vision, direction and path for marketing transformation Expand TCS relationships and engagements within current accounts and elevate in-flight work to bridge from tactical to strategic Practice Leadership Develop and advance practice offerings within the marketing and experience strategy consulting domain to create competitive advantage and meet emerging market demand Manage talent to achieve established growth targets (business development and del ivery) Serve as a driving force for thought leadership development and represent TCS Interactive in the market from a subject matter and industry perspective by documenting methodologies, creating reusable assets, supporting external publications and participating in events Qualifications This role requires a strategic mindset and a mastery of the operational dynamics between various actors and components within a business growth ecosystem. The right leader will bring a balance of business, analytical, organizational and interpersonal skills to define and coordinate a complex set of activities and people towards tangible outcomes. Key Skills / Knowledge High level of competency in the strategic drivers behind business growth strategy, marketing, customer experience, strategic planning and human-centred digital transformation, along with the confidence to engage C-level clients and senior TCS executives Ability to shape a transformation program in any and all marketing and experience strategy domains, leveraging existing TCS assets or creating something unique in-tandem with pursuits Demonstrated ability to grow consulting services through development of new offerings/ capabilities and the acquisition/retention of the proper talent to sell and deliver it to the market Strong background in the sales and delivery of marketing and experience transformation solutions, knowledge of digital and omnichannel experience strategy, associated processes and organizational implications Excellent communication, collaboration and influencing skills to effectively engage a variety of internal and external stakeholders across levels and functions Technically savvy, analytical thinker with deep intellectual curiosity Ambitious self-starter comfortable with ambiguity and complexity Hands-on experience with AI/ML and Generative AI projects or programmes. We are not seeking years of deep technical tenure but a smart consultant who has a genuine point of view, understands the business and experience implications of AI (including agentic AI) and can credibly advise clients on where and how to apply it to accelerate profitable brand growth. Comfortable operating at the intersection of marketing, sales, service, customer experience, technology, data and creativity, in line with TCS Interactive’s creative-engineering model where strategy, design, data and technology are integrated as one Relevant Experience 15 years’ experience in consultancy or agency, in steadily advancing roles developing and selling services within digital business strategy, experience transformation, strategic development, growth strategy, go-to-market strategy or similar functional domains Bachelor’s degree or higher in business, management or relevant domain; master's degree desirable Depth in marketing and experience strategy consulting for the information technology sector; robust expertise across multiple sectors is highly valuable In-house client/industry experience a plus Substantial experience working in a global, multi-cultural network Strong competence in presentation, analysis and collaboration software and familiarity with foundational tools for market research, benchmarking and analysis (e.g. PPT, Excel, Keynote, Figma, Qualtrics, Nielsen, GWI, Euromonitor, MRI Simmons, etc.) TCS Employee Benefits Summary Discretionary Annual Incentive. Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans. Family Support: Maternal & Parental Leaves. Insurance Options: Auto & Home Insurance, Identity Theft Protection. Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement. Time Off: Vacation, Time Off, Sick Leave & Holidays. Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing. Salary Range: $198,200 - $268,100 a year Qualifications: BACHELOR OF COMPUTER SCIENCE