Director Interactive Strategy, Commercial Finance

Objectives For This Role

The objectives for this role are to advise clients in the areas of marketing strategy, customer experience, and human-centred digital business transformation. The goal is to differentiate our strategy services and elevate our consulting capabilities by codifying methodologies and upskilling cross-functional teams.

Responsibilities

• Lead strategic pursuits and guide TCS teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing, customer experience, and strategic planning.

• Develop perspectives for current and prospective clients on market disruption and opportunity by synthesizing company, competitive, category, channel, and customer insights.

• In collaboration with creative, design, data, technology, and marketing operations specialists, shape compelling narratives for experience-led digital transformation that will contextualize recommended investments and position TCS as a strategic partner to our clients.

• Serve as ambassador of TCS Interactive to other TCS operating teams to build understanding of our capabilities, value proposition, and market positioning.

• Work with various TCS units to shape engagements focused on improving an organization’s marketing and experience strategy capabilities.

• Provide senior-level expertise, guidance, and leading practice inputs on transformation engagements, serving as core Program Leader to ensure transformation programs meet client and TCS expectations.

• Expand TCS relationships and engagements within current accounts and elevate in-flight work to bridge from tactical to strategic.

• Develop and advance practice offerings within the marketing and experience strategy consulting domain to create competitive advantage and meet emerging market demand.

• Manage talent to achieve established growth targets (business development and delivery).

• Serve as a driving force for thought leadership development and represent TCS Interactive in the market from a subject matter and industry perspective by documenting methodologies, creating reusable assets, supporting external publications, and participating in events.

Qualifications

• This role requires a strategic mindset and a mastery of the operational dynamics between various actors and components within a business growth ecosystem. The right leader will bring a balance of business, analytical, organizational, and interpersonal skills to define and coordinate a complex set of activities and people towards tangible outcomes.

• High level of competency in the strategic drivers behind business growth strategy, marketing, customer experience, strategic planning, and human-centred digital transformation, along with the confidence to engage C-level clients and senior TCS executives.

• Demonstrated ability to grow consulting services through development of new offerings/capabilities and the acquisition/retention of the proper talent to sell and deliver it to the market.

• Strong background in the sales and delivery of marketing and experience transformation solutions, knowledge of digital and omnichannel experience strategy, associated processes, and organizational implications.

• Excellent communication, collaboration, and influencing skills to effectively engage a variety of internal and external stakeholders across levels and functions.

• Tech-savvy, analytical thinker with deep intellectual curiosity, ambitious self-starter comfortable with ambiguity and complexity, hands-on experience with AI/ML and Generative AI projects or programmes.

• Comfortable operating at the intersection of marketing, sales, service, customer experience, technology, data, and creativity, in line with TCS Interactive’s creative-engineering model where strategy, design, data, and technology are integrated as one.

• Relevant experience: 15 years’ experience in consultancy or agency, in steadily advancing roles developing and selling services within digital business strategy, experience transformation, strategic development, growth strategy, go-to-market strategy, or similar functional domains.

• Bachelor’s degree or higher in business, management, or relevant domain; master's degree desirable.

• Depth in marketing and experience strategy consulting in commercial finance; robust expertise across multiple sectors is highly valuable.

• In-house client/industry experience a plus.

• Substantial experience working in a global, multi-cultural network.

• Strong competence in presentation, analysis, and collaboration software and familiarity with foundational tools for market research, benchmarking, and analysis (e.g., PPT, Excel, Keynote, Figma, Qualtrics, Nielsen, GWI, Euromonitor, MRI Simmons, etc.).

Pay

$188,700 - $255,300 a year

Benefits

• Discretionary Annual Incentive
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans
• Family Support: Maternal & Parental Leaves
• Insurance Options: Auto & Home Insurance, Identity Theft Protection
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement
• Time Off: Vacation, Time Off, Sick Leave & Holidays
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing