Director, Integrated Media Planning

About the role

The Director, Integrated Planning at Rainstorm Direct is a senior strategic leader responsible for developing converged media strategies that bridge linear TV, CTV, and OLV/YouTube, and consider other channels like audio, print, OOH, social, and search. This role unifies planning across channels, especially Converged TV, optimizes audience reach and frequency, and uses data, attribution, and performance insights to provide ongoing optimization recommendations and drive measurable business growth.

Responsibilities

• Lead the development of converged TV media strategies that drive measurable business growth on our largest agency clients ($10-30M+)
• Oversee integrated planning across linear TV, CTV, OLV/YouTube while also taking into consideration audio, print, OOH, social, and search as needed
• Plan and manage primarily national campaigns, with an ability to plan local campaigns on an as needed basis
• Focus on brand and performance KPIs, including reach, frequency, efficiency, and business outcomes (e.g.: Response, Orders, Revenue, etc.)
• Use proprietary, first and third-party data to target audiences effectively and shape strategic recommendations to minimize duplicated reach across linear and streaming platforms
• Analyze response data, audience insights, and attribution outputs to optimize active campaigns and inform future recommendations
• Build strong client relationships by demonstrating curiosity, business understanding, and a clear point of view on strategic media investment
• Present integrated media plans, campaign results, insights, and actionable recommendations to client stakeholders
• Develop and pitch innovative media ideas that expand client relationships and media footprints
• Communicate clearly and persuasively through objectives, strategies, points of view, and data-driven storytelling
• Coach, mentor, and support the development of planning team members and cross-department partners
• Learn, utilize, and actively contribute to the development of proprietary agency tools, technology platforms, and attribution models to maximize campaign performance
• Show strong familiarity with upfront and scatter market dynamics both on the linear and CTV side and with programmatic guaranteed (PG) and private marketplace (PMP) deals
• Prepare and deliver compelling media strategy pitches for new business
• Quickly ramp up on new business categories and competitive landscapes
• Leverage data-driven storytelling to communicate a clear and strategic narrative

Requirements

We are looking for a Director, Integrated Planning with 10+ years of agency media planning experience, particularly in linear TV, CTV, and performance-driven media. Expertise in Converged TV planning is a plus, as is experience building teams and departments. Strong analytical and data-driven skills, with a mastery of planning, measurement, and reporting tools, are essential. Excellent written and verbal communication skills, along with experience using data, attribution models, and proprietary or third-party tools to improve campaign performance, are also required. Experience preparing and pitching media strategies for new business and existing client growth is highly valued, as is a proactive, self-directed, and well-organized approach.

Qualifications

Master's degree in marketing, communications, or a related field is preferred, though not required. Proven success in leading integrated media strategies and managing large-scale campaigns is key. A track record of delivering measurable business growth and optimizing audience reach and frequency is essential. Strong leadership, coaching, and mentoring skills are necessary, as is the ability to develop and support a talented team.

Skills

• Data analysis and interpretation
• Strategic thinking and problem-solving
• Effective communication and presentation skills
• Team management and leadership
• Proprietary and third-party tool proficiency
• New business development and pitching

Benefits

At Rainstorm Direct, you will enjoy a comprehensive benefits package including medical, dental, and vision insurance, quarterly profit-sharing, a 401(k) plan with employer match, 12 paid holidays, and 12-18 weeks fully-paid Family and Medical Leave. Additionally, we offer a monthly Work-From-Home allowance and a transparent, collaborative work environment that values open communication and continuous learning.

Pay

Competitive salary and bonus structure based on experience and performance.

Schedule

Remote work with periodic travel and accommodating meetings in different time zones as needed.