Director, Integrated Insights & Strategy (IIS), Dermatology

About the role

Pfizer is seeking a Director of Integrated Insights & Strategy (IIS) to lead strategic thought partnership to US and Global brand leads of a high-value asset. Reporting to the IIS Therapeutic Team Lead, this person will serve as the senior member of a brand-aligned team of strategists responsible for identifying and developing opportunities in performance to unlock brand value and advise the business on drivers of transformational change.

Responsibilities

• Commercial Brand Strategy
  As strategic partner to US and Global commercial teams to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies, tactics and investment decisions.
• Promotional Strategy and Execution Insights
  Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign. Recommend campaign improvement and corrective actions. Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights. Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions.
• Forecasting / Operating Plan Support
  In partnership with key Pfizer stakeholders, act as lead for the development of Long-Range Forecasts (LRFs) and Operating Plans. Coordinate forecasting activities with US, Global, IDM CO and Forecasting CoE colleagues. Drive the creation of best-in-class epi- and trend-based forecast models in partnership with CoE colleagues. Review and enhance forecasts or strategic brand plans with strong expertise in ability to qualify and quantify the business opportunity, including communicating results and recommendations to senior leadership. Ensure accurate effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business.

Requirements

• BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.
• 8+ years in life science market analytics, consulting, finance.
• Defined involvement in helping frame, design & execute solutions for challenging business situations.
• In-depth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality/timely insight derivation.
• Proven track record of being an indispensable thought partner to senior brand leaders and influencing without authority.
• Team-orientation and collaborative approach; outstanding listening skills and the ability to manage through influence.
• Exceptional intellectual and analytical curiosity, a creative visionary who can drive innovation.
• Sophisticated executive demeanor, comfortable functioning at the highest levels of organizations; excellent presentation skills, including strong verbal and writing capabilities.
• Ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization.
• The ability to communicate complex ideas effectively – both verbally and in writing.

Qualifications

• Breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Skills

• Deep functional analytic knowledge.
• Proprietary GCA tools.
• Executive demeanor.
• Excellent presentation skills.
• Collaboration with other analytics teams.
• Integration of insights across various cross-functional teams.
• Use of novel data sources including RWD.

Benefits

• Comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.

Pay

The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program.

Schedule

Non-standard Work Schedule, Travel Or Environment Requirements Limited business travel required.