Director, Influencer Marketing (Public Affairs)

About the role

We're seeking a Director of Influencer Marketing to lead strategic creator, influencer and celebrity programs for our Public Affairs practice, representing clients across healthcare, technology policy, land use, education, infrastructure and other policy-driven sectors.

This role is designed for a modern influence strategist who understands how credibility, authority and cultural relevance shape public opinion and drive meaningful outcomes — from stakeholder trust and community support to policy awareness and reputational impact.

Responsibilities

• Develop and lead integrated creator, influencer and celebrity strategies for public affairs clients including healthcare, technology policy, land use, education, infrastructure and other public affairs sectors
• Design programs that support the full public affairs and community-focused communications lifecycle, from building awareness and shaping public sentiment to supporting policy, regulatory and stakeholder engagement objectives
• Translate complex policy issues, community initiatives, public-facing projects and real estate developments into compelling creator-led storytelling that reflects local context, community priorities and public impact
• Integrate organic creator partnerships with paid amplification to expand reach, inform and engage key audiences and drive measurable outcomes such as awareness, public sentiment, stakeholder engagement and community support
• Oversee influencer identification, vetting and partnership management, ensuring alignment with policy objectives, community credibility and reputational considerations across campaigns and activations
• Build programs that leverage a diverse ecosystem of voices, including policy experts, community leaders, advocates, cultural influencers, industry stakeholders and trusted public figures
• Develop client-facing strategic plans, measurement frameworks and performance reports; present insights tied to public perception, stakeholder engagement and reputational impact
• Collaborate closely with public affairs, PR, digital, partnerships and community engagement teams to ensure creator activity supports broader communications, policy and stakeholder engagement goals
• Connect digital storytelling to real-world engagement, including community meetings, public hearings, project announcements, stakeholder events and local activations
• Stay ahead of emerging platforms, creator formats and cultural trends shaping public opinion, civic engagement and community discourse
• Foster strong, trusted relationships among clients, creators, community stakeholders and local organizations
• Serve as a strategic advisor to clients on how influence can shape public opinion, build trust and support long-term reputational and policy outcomes

Qualifications

• 5-7 years of relevant experience in influencer marketing, social media, PR, or integrated communications, with a demonstrated track record working with infrastructure, economic development, or community-focused initiatives
• Proven ability to develop and execute creator-led campaigns that drive cultural relevance and measurable outcomes, including awareness, public engagement, stakeholder trust and shifts in public perception
• Strong understanding of the evolving social and digital landscape, including how public opinion is shaped across platforms like Instagram, TikTok, YouTube and emerging channels, particularly around civic issues, policy and community impact
• Deep knowledge of the creator ecosystem, with a strong pulse on voices shaping public discourse, including community leaders, policy experts, advocacy groups and culturally influential storytellers
• Expertise in blending organic creator storytelling with paid amplification strategies to maximize reach and drive measurable impact
• Ability to balance detail-oriented execution with big-picture strategic thinking, effectively managing multiple clients, creator programs and deadlines
• Experience managing and mentoring junior team members while confidently managing up to senior client stakeholders and partners
• Desire to constantly innovate and test new things, not just follow a pre-established playbook