Director, Influencer Marketing

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs to drive profitable growth. Our proprietary MarTech platform, EMRge, powered by Enterprise Marketing Return (EMR), measures businesses holistically and redefines success through data-driven strategies. Our work has been recognized by Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the role

The Influencer Team at Ovative Group oversees, develops, and implements influencer strategy alongside client teams to create holistic, goal-driven approaches. As Director of Influencer, you will drive influencer capabilities from strategy development to execution, forming partnerships with influencers to promote brand exposure, build awareness, and introduce new customers. This role focuses on building brand love through creator efforts while aligning strategy and measuring performance against KPIs in collaboration with internal teams and clients.

Responsibilities

• Own Ovative’s influencer channel vision and long-term roadmap for clients, defining influencer’s role within full-funnel, omnichannel media strategies.
• Establish strategic frameworks, playbooks, and best practices for influencer planning, casting, content development, and performance measurement.
• Ensure influencer strategies are grounded in Ovative’s Enterprise Marketing Return (EMR) approach and tied directly to business outcomes.
• Serve as a senior strategic partner to client leadership, shaping how influencer marketing drives brand growth, customer acquisition, and long-term value.
• Lead influencer strategy for Ovative’s most complex and high-impact client engagements.
• Translate performance data and insights into clear executive-level storytelling and recommendations.
• Define influencer measurement standards, KPIs, and testing frameworks in partnership with measurement and analytics teams.
• Advance a test-and-learn culture, identifying innovation opportunities across platforms, creator types, and partnership models.
• Stay ahead of influencer trends, platform changes, and partnership opportunities, informing Ovative’s point of view and client recommendations.
• Act as Ovative’s senior influencer subject matter expert in new business pitches, capability marketing, and external thought leadership.
• Partner with growth and client teams to shape influencer positioning, pricing, and go-to-market strategy.
• Contribute to building and scaling the influencer team, including org design, role definition, and hiring strategy.
• Contribute to industry POVs, case studies, and internal education that elevate Ovative’s influencer credibility.
• Coach and develop team members into future leaders, fostering a culture of accountability, curiosity, and excellence.

Qualifications

• Deep understanding of the influencer ecosystem—social media channels, influencers, content, and creators.
• 10+ years in an Influencer Marketing role developing and executing strategy and campaigns.
• 5+ years of experience leading and mentoring teams, fostering growth and excellence.
• Experience leading change and building new capabilities, including evolving processes, standards, and team workflows in response to platform and business shifts.
• Proven, hands-on experience personally executing influencer campaigns, rather than exclusively overseeing work through agencies or vendors.
• Strong understanding of how influencer marketing connects to and enhances paid media performance, with experience integrating creators into paid social, affiliate, and commerce-driven strategies to maximize full-funnel impact.
• Proven ability to define, analyze, and interpret influencer performance metrics across the full funnel, and to synthesize complex data into actionable insights and executive-ready storytelling.
• Working knowledge of influencer, social, and platform tools (e.g., creator discovery, campaign management, social listening, and reporting platforms) that enhance team workflows, speed, and consistency.

Pay

The salary range for this Director position is $123,000 to $228,000, inclusive of a 30% annual bonus. Actual offers consider relevant experience and anticipated impact.

Benefits

• Top Workplace recognition for ten consecutive years, fostering trust, transparency, and collaboration.
• Flat organizational structure with open communication and accessibility to leadership.
• Competitive compensation with a large bonus incentive and phenomenal health insurance options, inclusive of same-sex partners.
• Access to all office spaces in MSP, NYC, and CHI, with frequent paid travel to Minneapolis for company and team events.
• Generous paid vacation policy and 401k match program.
• Family formation benefits, including reimbursement options for fertility, pregnancy, and parenting needs.
• Monthly stipend for mobile phone and data plans.
• Sabbatical program and charitable giving via time off and financial match.
• Shenanigan’s Day—a dedicated day for fun and team-building activities.