Director, Impact Brand Marketing

Remote – US based candidates only, no visa sponsorship available

About the role

This role will shape brand and customer engagement initiatives that strengthen market presence and business impact. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Define and evolve the brand strategy and identity
• Oversee design efforts to enhance the company’s visual representation
• Set content strategy that aligns with organizational goals
• Own and optimize the company.com for conversion and brand expression
• Direct customer advocacy initiatives, including case studies and community programs
• Lead and develop managers of Design, Content, Web, and Customer Advocacy
• Define measurement approaches for brand performance

Qualifications

• 10+ years in brand, creative, or content marketing, including 5+ years managing teams
• Experience managing interdisciplinary creative teams in B2B SaaS or enterprise tech
• Track record in evolving a brand through category creation or repositioning
• Strong editorial judgment and high creative standards
• Experience managing budgets and external agency relationships
• Data fluency in web analytics and engagement metrics
• Experience leading remote teams across different time zones

Benefits

• Collaborative and innovative work environment
• Direct contribution to a forward-thinking brand in financial AI
• Opportunities for professional growth and leadership development
• Access to generative AI tools in creative processes
• Flexibility to shape a unified brand strategy across various domains

Pay

$150,000 – $180,000 annually