Director, HEMGENIX Marketing

About the role

The Director of Marketing for HEMGENIX leads the development, advancement, and execution of the brand strategy and plan in the US, with full P&L responsibility for the brand. This role is accountable for achieving annual operating objectives, including net sales, patient market share goals, patients treated, and treatment site activation. The Director ensures alignment of functional area strategies with the overall brand and therapeutic franchise strategy, identifies gaps in the HEMGENIX treatment journey, and implements action plans to address them. The position requires collaboration with Sales, Healthcare Systems, Business Operations, and Medical Affairs, and the ability to work independently while influencing cross-functional partners.

Responsibilities

• Develops marketing strategies, plans, and activities for HEMGENIX.
• Recommends and drives alignment of resources and initiatives to achieve current and long-term product objectives.
• Applies innovative and competitive strategies to the development of marketing plans.
• Accountable for developing customer segment-specific value propositions and marketing strategies to deliver effective messaging.
• Proactively manages marketing activities to ensure compliance with internal and external requirements.
• Leads the development, presentation, implementation, and measurement of the annual marketing strategic plan for HEMGENIX.
• Manages complex variables impacting the successful execution of the plan, leveraging a solutions-oriented mindset.
• Prioritizes and manages work to focus resources on key initiatives.
• Partners with key stakeholders in medical affairs, sales, healthcare systems, and business operations to align organizational plans with the brand plan.
• Liaises with Payer Channel Marketing and the Market Access Accounts team to develop and advance managed care contracting, access, and pull-through strategies.
• Ensures patients have open and viable access to HEMGENIX.
• Supports the development of the patient strategy and execution plan using insights from market research and advisory boards.
• Enhances patient segmentation, profiles, and communications plans to drive desired behaviors.
• Develops and manages partnerships with Patient Advocacy Groups to support patient education.
• Supports the development of HCP and Hemophilia Treatment Center strategies and execution plans through market research and advisory boards.
• Enhances HCP segmentation, profiles, and communications plans to drive desired behaviors.
• Supports stakeholder segmentation and targeting in collaboration with field sales and business operations.
• Defines and drives the Hemophilia B portfolio strategy by collaborating across the Coagulation franchise to achieve leadership in the Hemophilia B market.
• Builds and leverages relationships with key external customers, including HCP thought leaders, patient advocacy groups, and professional societies.
• Develops and manages effective agency relationships to support key initiatives.
• Manages agency partners to deliver on brand and customer needs in support of brand objectives.
• Collaborates with and supports HEMGENIX SPMs to ensure alignment with brand objectives and empower team accountability.
• Identifies and addresses clinical and operational barriers to ensure brand success.

Qualifications

• Bachelor’s degree in business/marketing, life sciences, or healthcare discipline; MBA preferred.
• 10+ years of experience in healthcare, with 6-8 years of commercial marketing experience in pharmaceutical/biotech or relevant industry, including leading new product launches.
• Institutional expertise and/or Buy & Bill experience are beneficial.