Director, Healthcare Marketing and Business Development
About the role
We are a fast-growing leader in beverages, ingredients, and healthcare nutrition solutions. The Lyons Health Labs division is committed to improving quality of care and patient outcomes through science‑based, wholesome and delicious nutrition. Our portfolio serves patients across acute care, long‑term care, and home settings, and we are rapidly expanding our digital and e‑commerce presence to better reach healthcare providers, caregivers, and patients directly. At Lyons Health Labs, we believe in the power of nutrition to elevate quality of care. We’re looking for driven, entrepreneurial individuals motivated by business growth and the mission to make a real impact on patients’ lives. The Director, Healthcare Marketing and Business Development will own the end‑to‑end brand strategy, commercial execution, and financial performance of our healthcare nutrition portfolio, combining strategic leadership with hands‑on execution and full P&L accountability. The ideal candidate is a builder who can scale brands, translate strategy into commercial results, and lead cross‑functional teams to drive sustained revenue and profitability in a dynamic, growth‑oriented environment. This role is remote with approximately 15%‑20% travel.
Responsibilities
- Own full P&L responsibility for the healthcare nutrition portfolio, accountable for revenue, margin, and growth performance.
- Develop and execute a growth-focused brand strategy that drives awareness, adoption, and loyalty among healthcare providers, distributors, and GPOs.
- Lead product launches, portfolio optimization, and lifecycle management with a clear commercial and ROI lens.
- Design and execute integrated, multi-channel marketing programs (digital, educational, events, and content) to accelerate demand and revenue.
- Partner closely with Sales, Commercial Operations, and Clinical teams