Director, HCP Omnichannel Marketing Strategy – Dermatology

Omnichannel Strategy

The Director of HCP Omnichannel Marketing Strategy - Dermatology is responsible for leading the design of the integrated engagement strategy for HCPs across different segments. This role focuses on creating a personalized and seamless experience for HCPs across multiple channels, including digital platforms (websites, search, media, social media), CRM systems, and personal in-field sales efforts—to drive brand adoption in plaque psoriasis (PsO).

Responsibilities

• Lead the development of a seamless, insight-driven experiences for different HCP segments across channels (digital and in-person) to optimize the adoption of the brand.
• Utilize market research and field data to develop insightful HCPs journey maps to uncover areas of opportunities to improve customer experience across channels.
• Lead the development of the omnichannel measurement strategy to clearly measure impact of different tactics in changing the behaviors of HCPs across channels.
• Partner closely with HCP marketing, Sales, Medical Affairs, Consumer Marketing, HCP Engagement Marketing, Market Access, and other key stakeholders to align omnichannel strategies and initiatives.
• Manage omnichannel promotional budgets (OPEX) and direct agency partners to deliver materials efficiently across different HCP segments.

Requirements/Qualifications

• Bachelor’s degree in marketing or related field. MBA preferred.
• Previous sales/marketing experience required. 7+ years marketing experience.
• Experience developing and executing omnichannel strategies.
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
• Management experience (3+ years leading field and/or marketing teams).

Preferred

• New product launch experience.
• Proven track record in supporting product launches through integrated marketing.
• Commercial experience in dermatology or immunology.

Benefits

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Compensation and Benefits

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

• USA - MA - Cambridge - Kendall Square - 500

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.