Director, HCP Marketing - DMD

Primary Responsibilities

• HCP Strategy & Launch Execution (in alignment with Brand Strategy)
• Own HCP strategy and execution for DMD from pre-launch through launch and beyond; develop and deliver annual HCP plan to drive growth, in alignment with brand strategy set by Brand Lead.
• Define HCP segmentation and map priority behaviors across stages of adoption; translate insights into sequenced engagement strategies that move HCPs forward, enabled by coordinated messaging and channel optimization.
• Translate clinical data/label into HCP message strategy and content priorities that support adoption and long-term utilization; provide input into evidence generation priorities to enable sustained differentiation and brand growth.
• Omnichannel Activation
• Own the HCP omnichannel engagement strategy across personal and non-personal promotion, defining strategy and priorities, and partnering with omnichannel and analytics engagement teams to execute and optimize across disease-state and branded initiatives.
• Build closed-loop deployment models to continuously test and learn which messages and channels resonate, detect progression along the belief ladder, and refine journeys accordingly.
• Ensure HCP digital engagement generates actionable signals that drive next best actions across digital and field channels, in tight coordination with field teams.
• Cross Functional Leadership
• Serve as core member of the US Marketing Team, partnering closely with Medical & Scientific Affairs, Market Access, Patient Services, Legal, Regulatory, and Compliance to ensure HCP strategy aligns to the scientific narrative, access realities and patient support model.
• Provide strategic input into competitive readiness and scenario planning (current and future competitors, data readouts, and pipeline considerations) to grow HCP performance over time.

HCP Education, KOL/Peer to Peer, and Congress

• Lead peer-to-peer education strategy and execution, leveraging modern formats and channels to advance education.
• Support Regional Market Development Managers as primary field executors for peer-to-peer programming and KOL engagement (e.g., congresses, advisory boards, speaker programs), ensuring strategic alignment, compliant materials and training, and consistent capture of field insights to inform ongoing optimization.
• Own end-to-end commercial congress strategy for priority meetings, including objectives, messaging, content and booth experience, field readiness and integrated pre/during/post congress engagement plans.

Insights, Analytics, and Operational Excellence

• Serve as the scientifically fluent, analytically rigorous HCP marketing lead, asking the right questions and partnering with Market Research, Analytics, and Omnichannel teams to translate insights into performance-improving actions.
• Partner with agencies and internal teams to develop and deploy high performing content; leverage AI enabled workflows where appropriate to increase speed and effectiveness while maintaining compliance.
• Drive PRC execution for HCP materials and ensure all initiatives meet regulatory, privacy and company policy requirements.