Director, HCP Marketing - DM1
HCP Strategy & Launch Execution
Own HCP strategy and execution for DM1 from pre-launch through launch and beyond; develop and deliver annual HCP plan to drive growth, in alignment with brand strategy set by Brand Lead.
Define HCP segmentation and map priority behaviors across stages of adoption; translate insights into sequenced engagement strategies that move HCPs forward, enabled by coordinated messaging and channel optimization.
Translate clinical data/label into HCP message strategy and content priorities that support adoption and long-term utilization; provide input into evidence generation priorities to enable sustained differentiation and brand growth.
Omnichannel Activation
Own the HCP omnichannel engagement strategy across personal and non-personal promotion, defining strategy and priorities, and partnering with omnichannel and analytics engagement teams to execute and optimize across disease-state and branded initiatives.
Build closed-loop deployment models to continuously test and learn which messages and channels resonate, detect progression along the belief ladder, and refine journeys accordingly.
Ensure HCP digital engagement generates actionable signals that drive next best actions across digital and field channels, in tight coordination with field teams.
Cross Functional Leadership
Serve as core member of the US Marketing Team, partnering closely with Medical & Scientific Affairs, Market Access, Patient Services, Legal, Regulatory, and Compliance to ensure HCP strategy aligns to the scientific narrative, access realities and patient support model.
Provide strategic input into competitive readiness and scenario planning (current and future competitors, data readouts, and pipeline considerations) to grow HCP performance over time.
HCP Education, KOL/Peer to Peer, and Congress
Lead peer-to-peer education strategy and execution, leveraging modern formats and channels to advance education.
Support Regional Market Development Managers as primary field executors for peer-to-peer programming and KOL engagement (e.g., congresses, advisory boards, speaker programs), ensuring strategic alignment, compliant materials and training, and consistent capture of field insights to inform ongoing optimization.
Own end-to-end commercial congress strategy for priority meetings, including objectives, messaging, content and booth experience, field readiness and integrated pre/during/post congress engagement plans.
Insights, Analytics, and Operational Excellence
Serve as the scientifically fluent, analytically rigorous HCP marketing lead, asking the right questions and partnering with Market Research, Analytics, and Omnichannel teams to translate insights into performance-improving actions.
Partner with agencies and internal teams to develop and deploy high performing content; leverage AI enabled workflows where appropriate to increase speed and effectiveness while maintaining compliance.
Drive PRC execution for HCP materials and ensure all initiatives meet regulatory, privacy and company policy requirements.