Director, GTM Field Effectiveness
Intapp · Charlotte, NC · 1 wk ago
ManagementFull-time
About the role
The Director of GTM Field Effectiveness leads a team responsible for building and scaling go-to-market capability across various segments including sales, customer success, services, and partners. This role combines leadership and hands-on involvement, requiring a strong foundation in sales or customer success and a proven track record in enablement.
Responsibilities
- Build, manage, and develop a team of GTM Field Effectiveness Managers covering sales, customer success, professional services, and partner channels.
- Set priorities, operate a cadence, and set the quality bar for field-facing programs.
- Serve as the primary point of contact for enablement needs across field leadership teams, translating go-to-market strategy into field execution and driving adoption.
- Own field communications, training programming, and content for each GTM segment, and represent field-level needs in learning program design.
- Partner with sales, customer success, and professional services leadership to align on capability gaps, prioritize accordingly, and represent the GTM enablement function in executive conversations.
Requirements
- 7+ years of go-to-market experience with a foundation in sales or customer success.
- 3+ years of enablement leadership with direct management experience.
- A demonstrated track record of building go-to-market methodology, not just delivering training, across multiple GTM segments.
- An AI-native mindset, with a real point of view on how AI tools change the way go-to-market teams work and experience putting that point of view into practice.
- Strong program architecture skills: the ability to design a framework, build the content, operationalize the rollout, and measure the impact.
- Clear, executive-level communication skills and the ability to influence without authority across complex, matrixed organizations.
- A data-literate approach, using performance metrics to make prioritization decisions rather than simply reporting activity.
Qualifications
- Intellectually curious and self-motivated.
- Experience in go-to-market-facing roles, with a foundation in sales or customer success.
- Experience in enablement leadership with direct people management experience.
- A demonstrated track record of building go-to-market methodology, not just delivering training, across multiple GTM segments.
- An AI-native mindset, with a real point of view on how AI tools change the way go-to-market teams work and experience putting that point of view into practice.
- Strong program architecture skills: the ability to design a framework, build the content, operationalize the rollout, and measure the impact.
- Clear, executive-level communication skills and the ability to influence without authority across complex, matrixed organizations.
- A data-literate approach, using performance metrics to make prioritization decisions rather than simply reporting activity.
Skills
- AI fluency, with a real point of view on how AI tools change the way go-to-market teams work and experience putting that point of view into practice.
Benefits
- Complimentary lunches and fully stocked kitchens.
- Family-formation benefits and support during your family-building journey.
- Paid volunteer time off and a donation matching program for the causes you care about.
Pay
Competitive compensation package.
Schedule
Full-time position.