Director, Growth Strategy

Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact. At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey. Our track record includes billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.

About the Role

As a Director of Growth Strategy, you will be responsible for a small portfolio of game-changing brands that have engaged with Darkroom to accelerate their growth. You are one-half management consultant—spending your day dissecting inefficiencies within the business and marketing programs—and one-half marketing strategy leader, building and orchestrating a Darkroom team meant to deliver growth. This is a client-facing position designed for the best and brightest in growth marketing and media strategy, capable of leveraging their unique skillset.

You will directly manage the relationship with the client, scale ad accounts upwards of $1M USD per month, and ensure excellent client relationship management. You’ll report to the Managing Director of the department and play a key role in scaling Darkroom’s footprint across a portfolio of high-growth consumer brands. This is a fast-paced, high-accountability environment designed for marketers who are ambitious, curious, and ready to grow.

Responsibilities

• Develop integrated growth strategies that deliver millions in yearly growth for clients.
• Create campaigns where all marketing channels work together and clearly articulate overall themes and trends across the paid media plan.
• Work on financial projections, budgets, P&L, and other financial documents to be shared internally and with the client.
• Collaborate with our data team to deliver financial projections, customer cohort analyses, and media plans.
• Work with Darkroom Finance team to project client spend and increase it based on performance.
• Leverage data insights to develop unique marketing strategies across various industries.
• Lead multiple teams of designers, paid acquisition marketers, retention marketers, and data analysts across the globe for your client portfolio.
• Work with Darkroom success to develop fractional and dedicated marketing org charts based on client needs.
• Own full-funnel advertising efforts, including weekly client team touch-bases and QBRs, while working closely with all Darkroom teams to ensure performance goals are met.

Requirements

• 10+ years of paid media experience with a minimum of 7 years in DTC or E-Commerce.
• Mastery of the DTC P&L and comfort engaging in discussions around contribution margin, new customer revenue, and repeat revenue.
• Understanding that revenue is a derivative of AOV, CVR, CPM, and Traffic, and ability to articulate this in a marketing pro-forma.
• Willingness to understand and master how integrated paid media drives growth impact on other channels (Amazon, Retail), not just DTC.
• Expertise in constructing e-commerce funnels that include irresistible offers, healthy AOV, and speak to the UVPs of a product.
• Ability to build creative strategies off these funnels and communicate them clearly to the client.
• Excited by complex challenges that require innovative marketing strategies to unlock scale.
• 5-10 year plan includes becoming a CMO or CEO of your own brand.
• Acute attention to detail and capability to project manage large teams with various functions.
• Flexibility to adapt to shifting client needs, deal with ambiguity, and provide thoughtful direction to keep projects on track.
• Proficiency in financial projections, dealing with P/Ls, and defending strategies with Private Equity firms, CEOs, CFOs, or management teams.
• Excitement to work with innovative data models that provide unique insights into product, customer, and marketing data.
• Comprehensive knowledge of the acquisition marketing landscape, including tools, effective campaigns, metrics, and attribution methodologies.
• Experience building and directing teams (retention, paid media, creative, and data) to deliver efficient growth.
• Experience in online sales channel strategies: Shopify, Amazon, third-party fulfillment, and wholesale.
• Understanding of media measurement and differences between MTA, MMM, and In-Platform attribution.

Benefits

• Unlimited PTO + US holidays.
• Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include Brazil and Spain.
• Health & Wellness: Company-sponsored medical, dental, and vision coverage.
• Finances, growth, and retirement: Robust 401(k) program with company match and profit-sharing opportunities.
• Parental Leave: Flexible parental leave to support new parents during this important transition.
• Growth: Interdisciplinary model gives every Darkroomer exposure far beyond their core role.

Pay

The base salary range for this role is $140,000 per year. This range represents the anticipated minimum and maximum for this position and applies to candidates based in New York, including New York City. Actual compensation within this range will be determined based on experience, skills, and qualifications. This role is also eligible for performance-based compensation.