Director, Growth Marketing

Responsibilities

• Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks.
• Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals.
• Conduct ongoing creative and audience testing across funnel stages.
• Leverage analytics to inform optimizations and scale what’s working.
• Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships.
• Collaborate with agencies, influencers, and publishers to generate conversions.
• Evaluate and optimize commission structures to improve return on spend.
• Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push).
• Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV.
• Translate performance insights into actionable briefs for internal and external partners.
• Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV.
• Surface insights and trends to inform weekly optimizations and executive-level strategy.
• Align on budget pacing, ROI, and scenario planning with the Head of Marketing, CEO, and Finance.
• Implement systems and processes to operationalize growth (e.g., reporting frameworks, A/B testing protocols, creative tagging systems).
• Ensure scalable workflows are in place for campaign deployment, performance tracking, and learning documentation.
• Partner with the Creative team to develop and iterate on performance-driven assets.
• Work closely with the Analytics team to validate campaign performance and attribution.
• Collaborate with the Finance team to align on budget pacing, ROI, and scenario planning.
• Align on product launches and hero product campaigns with the Product & Merchandising team.

Qualifications

• 5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce.
• Expertise in campaign management across Meta, Google, YouTube, and TikTok.
• Experience managing affiliate programs and platforms (e.g., Impact, ShareASale).
• Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization.
• Data-driven mindset with experience using reporting tools and performance dashboards.
• Ability to collaborate cross-functionally and turn insights into action quickly.
• Experience in high-growth eCommerce, ideally in apparel, lifestyle, or CPG.
• Proficiency in attribution platforms such as Triple Whale, Rockerbox, or Northbeam.
• Familiarity with GA4 and event-based tracking frameworks.
• Experience working in hybrid or remote environments with cross-functional teams.