Director, Growth Marketing

About The Role

Markup AI is building the category for AI content control, and we're hiring a Director of Growth Marketing to own the function that drives pipeline. This is a builder's role: you'll set the strategy for how content, campaigns, and lifecycle marketing work together to generate demand, and you'll execute alongside an AI-native workflow rather than a traditional headcount-heavy team. You report to the VP of Marketing and own outcomes, not a task list.

What You'll Own

• Content & Audience Growth
  • Set the editorial and social strategy that builds audience and authority, and direct execution against it
  • Own email as a growth channel, including newsletters and nurture programs that convert and retain, not just inform
  • Use performance data to decide what to scale, evolve, or test next
• Pipeline & Demand Generation
  • Own the demand generation engine end-to-end, including campaign strategy, channel mix, and execution across paid social, content launches, webinars, and partner co-marketing
  • Drive measurable growth in pipeline contribution, MQL-to-SQL conversion, and campaign ROI; you're accountable to the number, not just activity
  • Build and continuously refine the lead lifecycle in HubSpot, including attribution, scoring, segmentation, and the marketing-to-sales handoff
• Partnerships & Brand Programs
  • Direct partner co-marketing strategy and prioritize where it drives pipeline versus brand awareness only
  • Set standards for brand and creative consistency across all growth channels, working with outside creative resources to execute as needed
• AI-Native Operations
  • Build and own AI-assisted workflows across the function, including content production, campaign QA, reporting, and research, so the team operates leaner and faster than a traditional org chart would suggest
  • Continuously evaluate new AI tools and approaches, and make the call on what's worth adopting versus what's hype

What We're Looking For

• 5+ years of B2B marketing experience with direct ownership of pipeline or revenue outcomes, ideally at a SaaS or AI company
• Track record of building and scaling a growth or demand function, not just executing within one
• Deep HubSpot fluency, including workflows, attribution, lead scoring, lifecycle management, reporting
• A builder of AI-assisted marketing workflows, not just a comfortable user of AI tools
• Strong analytical instincts; you make channel and budget decisions from data, not instinct alone
• Excellent written and verbal communicator, comfortable presenting strategy and results to executive leadership
• Experience managing external partners, agencies, and vendors with minimal oversight

What You Can Expect

• A flat, informal hierarchy and quick decision-making processes
• Support in getting up to speed
• Teammates of all ages and backgrounds
• You'll join a really international team of friendly, dynamic people who are passionate about their jobs