Director, Growth Marketing

About the role

An experienced performance marketing leader who has a proven track record for scaling customer acquisition in an omni-channel business. You will oversee a high-performing acquisition marketing team and be a key cross-functional partner to teams that support growth, responsible for scaling new clients for our at-home hair color and hair color service business. This role has the opportunity to make a huge business impact on Madison Reed’s growth as we accelerate our omni-channel strategy for the future. It demands a unique combination of strategic vision and hands-on execution expertise to architect sophisticated growth strategies while also rolling up your sleeves to optimize campaigns at the bid level.

This role reports to the SVP of Integrated Marketing & Omni Growth, is full-time and remote. While remote, this role may require travel up to less than 5% of the time.

Responsibilities

• Develop and lead the team to execute a full-funnel marketing strategy in partnership with the SVP and Business Owners (GMs) to support awareness and new client growth across our owned and operated channels (Hair Color Bar & Direct/E-commerce), with particular emphasis on driving 4-wall growth.
• Own and be accountable for owned and operated channel new customer acquisition targets and budget, with a primary focus on Hair Color Bar growth, managing to a cost of acquisition and LTV, as well as media mix effectiveness.
• Strong collaboration, strategic planning, and campaign execution in partnership with DTC, Amazon, and Wholesale GM teams to support new-to-brand growth for those lines of business.
• Develop, inspire, and lead a high-performing team, responsible for channel management of key Paid & Non-Paid growth drivers: Paid Social, Paid Search & Shopping, Affiliate, Yelp, TV, Audio, Direct Mail, SEO, Referral, as well as exploratory and test channels.
• Collaborate on strategy, budgets, and influence key marketing teams that directly contribute to new client growth like Brand, PR, Influencer, Organic Social, and CRM to ensure those channels are delivering to growth objectives across all channels.
• Identify and implement strategies to improve efficiency and scale, such as creative, geo-targeting, media mix, channel expansion, pricing/promotions, landing page optimizations, AI, etc. — with geo and local targeting strategies being a key lever for 4-wall growth.
• Build influential relationships to drive execution of strategies with cross-functional partners that contribute to growth, like Digital & Engineering (landing page optimization, marketing technology), Data Strategy (analytics, measurement, and attribution), Creative & Brand (ads, messaging, visuals), and Finance (forecasting, modeling, and budget planning).
• Evaluate and manage media budget allocation across channels, products, and campaigns, with intentional investment weighting toward 4-wall growth channels (geo-targeted paid media, Direct Mail, Audio, etc.) balanced against DTC efficiency targets — ensuring optimal performance and ROI in partnership with channel leads.
• Manage and maximize the impact of external relationships like 3rd party vendors, marketing agencies, and media account reps; including evaluation of existing and new relationships, business cases to support investment, and negotiating contracts.
• Create and present informative executive-level weekly, monthly, and quarterly write-ups/presentations that capture growth trends, actionable insights, and performance to plan.
• Own the monthly reconciliation process in partnership with accounting and finance to ensure tracking to media and opex budgets, and forecasting/modeling.
• Maintain a pulse on and evaluate growth marketing trends, tools, and competitive insights to ensure we're leaders in our growth marketing strategy, with a focus on innovation and leveraging AI to drive growth and/or efficiencies in marketing.

Requirements

• Bachelor’s Degree.
• 8+ years of experience in growth, acquisition, and/or performance marketing; with at least 3 years managing a team of 2 or more marketers.
• Experience with managing and scaling acquisition cost-effectively in-house, with multi-million dollar annual budgets.
• Experience with marketing channels including Meta, Google, Affiliate. Upper funnel media experience strongly preferred, particularly channels that drive in-location traffic: TV, OTT, Direct Mail, OOH & Podcast/Audio.
• Experience with non-paid channels like SEO and Referral.
• Experience in an omni-channel business with 4-wall (retail and/or service) and direct-to-consumer required; wholesale and Amazon experience are a plus.
• Well-versed in analytics, attribution, and measurement to assess the impact of marketing in an omni-channel business, including offline attribution and in-store visit measurement.
• Demonstrated ability to think strategically and analytically to synthesize, prioritize, and drive results with a high sense of urgency, with the ability to think creatively and a willingness to 'roll up your sleeves'.
• Strong attention to detail, ability to prioritize, and work effectively in a fast-paced environment.
• Analytically minded with the ability to translate data into actionable insights.
• Excellent communication skills with the ability to work effectively across departments and teams.
• Bonus industry experience: Multi-location fitness, beauty or wellness business; D2C turned omni-channel business; Subscription or membership-driven business.

About Madison Reed

We’re disrupting a $50 billion industry. Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? Home or Hair Color Bar? Our professional hair color is truly omnichannel, with the option to order or subscribe through our website, pick up in-store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 20 & growing). At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights, and more. With our men’s line launched in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing hair at home.

We live our values. Here at our San Francisco headquarters and in every Hair Color Bar, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance, and every team member feels supported to succeed.

We are hair color that breaks the rules. Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows. Join us in our mission to live life colorfully and make personal care more personal.

Pay

The base salary range for this position is between $165,000 and $175,000. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.