Director, Growth Marketing

About the role

This is an exceptional opportunity for a growth marketer who thrives at the intersection of strategy, execution, and innovation. As AI and technology continue to reshape how audiences consume content and how brands drive growth, we are looking for a Director of Growth Marketing to take full ownership of our owned and paid digital channels, including website, email marketing, CRM, SEO, paid media, and analytics.

Responsibilities

• Lead the evolution of our digital ecosystem, transforming our websites into high-performing growth channels that drive audience acquisition, engagement, and revenue.
  • Own website performance end-to-end, combining hands-on execution with data-driven optimization to improve user experience, conversion rates, and overall business impact.
  • Develop and execute a comprehensive SEO and content discoverability strategy that strengthens organic growth and maximizes the value of our expanding content library.
  • Leverage agency and vendor partners where appropriate while maintaining direct ownership of outcomes and execution.
• Own the strategy, execution, and performance of our email marketing and CRM programs, building systems that deepen audience engagement and drive measurable business results.
  • Build and optimize subscriber growth, retention, and re-engagement strategies that improve both audience quality and long-term value.
  • Partner closely with internal stakeholders and external specialists to ensure every campaign is technically sound, editorially strong, and aligned with business objectives.
• Own paid acquisition strategy and execution across key platforms, driving measurable growth in audience, subscribers, product sales, and other core business objectives.
  • Contribute to campaign development, optimization, testing, and performance analysis while effectively leveraging agency partners to extend capacity and expertise.
  • Manage agency relationships with clear direction, rigorous performance expectations, and accountability for results.
  • Continuously improve acquisition efficiency through disciplined budget management, audience development, creative testing, and landing page optimization.
• Own the measurement framework for our marketing efforts, ensuring decisions are grounded in accurate data, clear attribution, and meaningful business outcomes.
  • Build reporting and analytics systems that provide leadership with clear visibility into performance, opportunities, and priorities across all owned channels.
  • Lead a culture of testing and continuous improvement, translating performance data into actionable recommendations that drive growth.
• Ensure our marketing operations, CRM practices, and digital properties maintain high standards of compliance, data integrity, and responsible customer data management.
  • Establish scalable processes that keep audience data accurate, organized, and aligned with evolving privacy and platform requirements.
• Develop and execute growth strategies across owned channels, translating company objectives into clear priorities, measurable goals, and actionable plans that drive business results.
  • Lead, coach, and develop a team of marketers, strengthening both executional excellence and strategic thinking while building a high-performing growth marketing function.
  • Balance strategic leadership with hands-on execution, leveraging agency and vendor partners where appropriate while maintaining accountability for performance, quality, and outcomes.

Qualifications

• 6–8+ years of hands-on experience in growth or digital marketing, with direct channel ownership across email, SEO, paid media, and website management.
• Demonstrated ability to build and manage high-performing email programs.
• Proven track record running paid search and paid social campaigns independently — not just overseeing them.
• Experience managing agency and vendor relationships, including briefing, reviewing output, and holding partners to performance standards.
• Background in media, publishing, content, or personal brand businesses is a meaningful plus.
• Experience managing a small team of direct reports, including coaching and day-to-day project management.
• Bachelor’s degree in Marketing, Communications, Business, Computer Science, Information Systems, or a related field. Equivalent hands-on experience in lieu of a degree will be considered.
• Technical proficiency in the following tools is preferred: HubSpot, WordPress, Google Ads, Google Analytics 4, SEO tools and methodology, Meta Ads Manager, and Monday.com.

What We're Looking For

• Fluency in the following tools: HubSpot, WordPress, Google Ads, Google Analytics 4, SEO tools and methodology, Meta Ads Manager, and Monday.com.

Benefits & Perks

• Generous Time Off (including Annual Summer Break)
• 401(k) Available Plan for your future with access to a 401(k) retirement savings plan to support your long-term financial well-being.
• Health & Welfare Benefits Take care of yourself with comprehensive health, dental, and vision insurance — because your well-being matters.
• Fun and Energizing Hybrid Culture Whether remote or in-person, our collaborative, creative, and low-ego culture is designed to bring out your best work.
• Growth-Oriented Environment We’re a team of self-starters committed to leveling up — with regular feedback, bold goals, and space to learn by doing.
• Exciting Team Activities From virtual brainstorms to surprise challenges and offsite meetups, we make time to connect, play, and celebrate wins together.
• Mission-Driven Work That Matters Your work will inspire millions. Every piece of content is crafted to create impact, spark change, and uplift people around the world.

How to Apply

Send us your resume and a brief cover letter sharing why you are the perfect fit for this role.