Director, Growth & Channels

About the role

This pillar owns the demand side — partner channels and digital demand gen. You'll lead a Channel PMM and two Demand Gen managers, and you're accountable for the numbers: CAC, ROAS, pipeline contribution. The IVP framework only matters if it drives acquisition. Your job is to make sure it does, across every channel we operate in.

What You'll Own

• Channel strategy — Own the channel mix across partner and digital — setting investment priorities, performance targets, and GTM playbooks per channel.
• Team leadership — Manage and develop a Channel PMM and two Demand Gen managers. Translate IVP messaging into channel-native execution.
• Performance ownership — Own CAC and ROAS targets across the pillar. Report progress in business reviews with confidence and clarity.
• Partner enablement — Ensure partner channels have the tools, messaging, and incentives to sell the integrated value prop effectively.

What We're Looking For

• Growth marketing background — Deep in performance and/or partner channels. Knows what levers actually move CAC at scale.
• Commercial fluency — Speaks in ROAS, LTV, payback period. Owns the number, doesn't borrow it.
• Team builder — Has hired and developed channel and demand gen talent. Raises the floor, not just the ceiling.
• Multi-brand experience — Managed channel strategy across multiple products or brands simultaneously. Knows how to prioritize.

Pay

Base salary range: $171,600 – $215,200. Actual salaries vary based on location, experience, and performance. Other rewards may include annual bonus, short- and long-term incentives, and program-specific awards.

Benefits

• Medical, vision, and dental coverage
• 401K
• Flexible spending accounts

Location: Houston, TX, US, 77010