Director, Growth & Channels
Ladders · United States · Yesterday
RemoteRemoteMarketing$172k–$215k/yrFull-time
Responsibilities
- Develop and own the channel strategy, focusing on investment priorities and performance targets.
- Lead a team consisting of a channel product marketing manager and two demand generation managers.
- Set and track CAC and ROAS performance targets, presenting results in business reviews.
- Empower partner channels with the necessary tools and messaging to drive sales effectively.
- Translate value proposition messaging into optimized execution tailored for each channel.
Qualifications
- 5-7 years of experience in growth marketing, particularly in performance and partner channels.
- Proven ability to manage and lead direct reports in the marketing domain.
- Strong understanding of key performance metrics like CAC and ROAS.
- Experience developing and executing channel strategies for multiple brands.
- Ability to translate complex messaging into actionable channel-specific tactics.
Benefits
- Flexible spending accounts.
- Medical, vision, and dental coverage.
- 401K plan with employer contributions.
- Potential participation in an annual bonus and incentives.