Jobs · Marketing

Director, Growth and Subscriptions

Yahoo · United States · 3 wk ago
RemoteRemoteMarketing$173k–$375k/yrFull-time

Yahoo Sports is one of the internet’s leading destinations for comprehensive sports news and innovative fantasy games. We produce insightful content across multiple platforms and curate quality coverage from around the web to inform and entertain fans. As an original fantasy sports pioneer, we continue to lead in fantasy innovation. This role will focus on growth and subscriptions for Yahoo Finance, a high-traffic platform for financial news, data, and premium services.

About the role

We're looking for a Director of Growth & Subscriptions to own growth across the full Yahoo Finance product portfolio: Content, Data and Portfolios, AlphaSpace, Premium subscriptions, and future product features. This senior leadership role has two mandates:

  • Drive subscription growth for Yahoo Finance+
  • Drive adoption and usage across all Yahoo Finance products

You’ll have a clear view of how users discover, adopt, and engage with our products, and how we convert the most passionate users into paying subscribers. You’ll collaborate with Marketing, Technology, Content & Editorial, and Business teams to achieve these goals.

Responsibilities

Portfolio Growth & Engagement

  • Drive usage, retention, and re-engagement across all Yahoo Finance product surfaces
  • Grow adoption of features like Portfolios, Watchlists, analysis, stock quote pages, and “Ask Scout” to deepen customer relationships
  • Partner with Content & Editorial to grow high-engagement surfaces and ensure new products reach and retain the right audiences
  • Own the growth playbook for every major product or feature, from adoption targets to in-product onboarding and feedback loops

Subscription Business Growth

  • Build in-product upgrade flows, manage paywall placement, and merchandising across Yahoo Finance, including AlphaSpace
  • Demonstrate value to new subscribers quickly through tool adoption, engagement habits, and early retention
  • Own renewal optimization, churn-save mechanics, and re-engagement strategies
  • Build referral loops and sharing mechanics to turn engaged subscribers into a growth channel
  • Manage the Finance+ Premium Perks program, including perk value, partner relationships, and subscriber-exclusive offers

Cross-Functional Leadership

  • Partner with Marketing on go-to-market strategy for new products and Finance+, from launch positioning to campaigns and retention
  • Collaborate with Technology and Engineering to ensure growth and engagement are built into products from day one
  • Work with Content & Editorial to create high-engagement experiences and subscriber-exclusive programming
  • Partner with Business Development on perks, affiliate relationships, and partnerships that increase Finance+ value
  • Bring a data-informed perspective to the GM and executive team on engagement trends, subscription performance, and trade-offs
  • Foster a culture of ownership, experimentation, and accountability across teams

Requirements

  • 10+ years in product management or growth, with experience in consumer-facing, high-scale digital products
  • Proven track record driving user engagement, adoption, and retention across a portfolio of products
  • Experience operating a subscription or D2C business with revenue accountability across conversion, activation, and retention
  • Strong command of in-product growth: onboarding flows, engagement loops, A/B experimentation, and paywall mechanics
  • Product sense to work effectively with engineering as a peer; understanding of what to ask for and its cost
  • Strong analytical instincts: comfortable building dashboards, reasoning from cohort data, and pivoting based on insights
  • Proven cross-functional leader who can drive outcomes across teams you don’t directly control

Preferred Qualifications

  • Experience in finance, investment products, personal finance, or fintech with a genuine affinity for finance and investing
  • Experience growing data-centered products like banking, stocks, and investing
  • Familiarity with low-cost, high-engagement B2C subscription economics

Benefits

Yahoo offers flexible hybrid work options. While most roles don’t require regular office attendance, occasional in-person events or team sessions may be required with advance notice.

Our comprehensive benefits include:

  • Healthcare coverage
  • 401k retirement plan
  • Backup childcare
  • Education stipends
  • Discretionary annual bonus or commissions
  • Equity incentives
  • Additional perks and benefits

Pay

The compensation for this position ranges from $172,645.00 to $375,285.00 per year, depending on factors such as location, skills, and experience.

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