Director, Grassroots Fundraising

About the role

The Director, Grassroots Fundraising will oversee the day-to-day management, operations and performance monitoring of the organization’s grassroots fundraising program across direct response channels. This role will focus on operational functions, execution management, and reporting to ensure the effective implementation and growth of grassroots fundraising initiatives.

Job Responsibilities Include (but are not limited to)

• Support the execution and expansion of direct response fundraising initiatives, including peer-to-peer fundraising, creator campaigns, workplace giving, corporate matching gifts, and federated campaigns, and emerging digital revenue opportunities.
• Manage the day-to-day operations of grassroots fundraising programs, ensuring effective implementation and ongoing optimization of staff- and agency-led campaigns and fundraising activities.
• Cook up campaign execution, timelines, testing schedules, and cross-functional workflows to support digital and direct response fundraising objectives.
• Manage and support the Associate Director of Peer-to-Peer Fundraising to ensure alignment between supporter-driven fundraising efforts and broader grassroots fundraising activities.
• Monitor, analyze and report on fundraising performance across channels, including donor acquisition, revenue, retention, and campaign effectiveness.
• Support the implementation of new initiatives, revenue diversification, pilots, and fundraising strategies developed in consultation with SHP and agency leaders.

Qualifications

• A commitment to SHP’s mission and values.
• 5–8+ years of experience with nonprofits in digital fundraising, grassroots fundraising or direct response marketing.
• Experience executing multi-channel fundraising and engagement campaigns across email, SMS, paid media, peer-to-peer fundraising, advocacy, workplace giving, and emerging digital channels.
• Hands-on experience with digital fundraising, advocacy, CRM, and marketing automation platforms.
• Knowledge of paid acquisition channels, including paid social, search, display, programmatic, and Connected TV (CTV).
• Experience managing email and SMS programs, including audience segmentation, testing, optimization, and performance reporting.
• Familiarity with peer-to-peer fundraising, creator & influencer fundraising, corporate matching gifts, and workplace giving.
• Strong analytical skills with experience tracking and reporting on fundraising performance, donor acquisition, retention, conversion, lifetime value (LTV), and return on investment (ROI).
• Experience developing dashboards, reports, and insights to support fundraising strategy and decision-making.
• Strong project management skills, with the ability to manage campaign calendars, agency relationships, and multiple concurrent initiatives.
• Excellent organizational, communication, and cross-functional collaboration skills.

Benefits

• Unlimited PTO
• Paid holidays and 10 days sick leave
• Paid parental leave
• Health, dental, and vision
• Employer paid life insurance and short- and long-term disability
• 401k match
• Professional development stipend
• Wellness & mental health support
• Employer Paid Employee Assistance Program.