Director, Global Performance Marketing

About the role

The Director, Global Performance Marketing is responsible for the vision, strategy, and global execution of Atlas HXM's demand generation engine. This role reports to the VP of Global Growth Marketing and operates at the intersection of data-driven performance, business strategy, and people leadership.

Responsibilities

• Define and own the global performance marketing strategy (across APAC, EMEA, Americas) across all paid channels (paid search, paid social, programmatic, display, retargeting, affiliate), aligned to pipeline, ARR, and CAC targets.
• Develop multi-year channel investment theses and roadmaps, translating business objectives into a scalable, testable media architecture.
• Serve as the executive-level performance marketing authority for quarterly planning, annual budgeting, and executive QBRs.
• Lead scenario planning and portfolio-level budget optimization, ensuring spend is continuously allocated to highest-ROI channels and cohorts.
• Own the paid media contribution to pipeline and MQL targets, managing an active demand funnel of $2M+ in potential revenue from marketing-qualified leads.
• Partner with Sales and Revenue Operations to ensure tight lead quality standards, SLA adherence, and MQL-to-opportunity conversion accountability.
• Drive a measurable 3:1 or greater ROI across the performance marketing portfolio, with clear attribution models and executive-ready performance narratives.
• Continuously optimize the full funnel—from impression to closed-won—identifying drop-off points, improving conversion architecture, and accelerating pipeline velocity.
• Build, manage, and develop a global team of performance marketing managers, specialists, and agency/vendor partners.
• Set clear performance expectations, run structured career development conversations, and create a culture of accountability, experimentation, and continuous improvement with team members and the performance marketing agency.
• As a senior hiring leader—define team structure, recruit top talent, and scale the function as business demands grow.
• Champion cross-functional collaboration with Brand, Analytics, Product Marketing, Content, and regional Growth teams to ensure alignment and shared accountability.
• Own the global performance marketing tech stack and attribution infrastructure, ensuring accurate, consistent measurement across all channels and regions.
• Establish and govern experimentation frameworks—A/B and multivariate testing, creative iteration, audience segmentation—at scale.
• Maintain executive-level reporting standards, translating complex performance data into clear, decision-grade insights for C-suite and board-level stakeholders.
• Monitor competitive landscape, platform algorithm shifts, and emerging channel opportunities; bring forward-looking recommendations to senior leadership.
• Drive operational rigor across the team—clear processes, documentation, tooling standards, and campaign governance.

Qualifications

• 10+ years of performance marketing experience with deep expertise across paid search, paid social, programmatic, and demand generation; high-growth B2B SaaS or technology environments strongly preferred.
• Proven ownership of $800K+ in annual paid media budgets with direct accountability for ROI; demonstrated achievement of 3:1 or greater return on performance marketing investment.
• Experience managing and optimizing a marketing-qualified lead pipeline of $2M+ in potential revenue, with close partnership with Sales on pipeline conversion and revenue attribution.
• Deep demonstrated proficiency with modern performance marketing platforms (Google Ads, LinkedIn, Meta, programmatic DSPs), analytics tools, and CRM/marketing automation systems (HubSpot preferred) and the use of AI to create, launch and optimization campaigns.
• Strong executive presence with demonstrated ability to influence C-suite stakeholders, present complex data narratives, and drive cross-functional alignment.
• Expert-level fluency in marketing attribution, measurement frameworks, incrementality testing, and performance analytics.
• Demonstrated Experience with AI-driven optimization tools, intent data platforms (e.g., ZoomInfo, Bombora), and account-based marketing (ABM) strategy.
• Proficient in Microsoft O365 applications like Teams, PowerPoint and Excel.
• Experience and comfort working in a fast-paced, fully remote environment.
• Bachelor's degree in Marketing, Business, Advertising, Media or a related field.

Benefits

Country-specific benefits, flexible PTO, birthday off, and a day for volunteering and giving back to the organization of your choice, generous parental leave program, growth and development opportunities, access to a top learning content provider, and the opportunity to challenge yourself in a high-performing organization and leave each day knowing you have made an impact.

Pay

TBD

Schedule

Full-time