Director, Global Partner Marketing
About the role
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. We are searching for a strategic leader to serve as Director, Global Partner Marketing. This leader will own the worldwide partner marketing and marketplace strategy and execution including partner planning, partner demand generation programs, and partner-related events across all geographies. The role is responsible for determining and deploying global partner marketing coverage, developing joint marketing plans with strategic partners, driving the MDF planning and approval process, and leading both partner-led and AWS-led demand generation programs that generate leads and associated pipeline across the Americas, EMEA, and APJ.
This is a highly visible position that requires building and scaling a high-performing global partner marketing organization. The Director will drive co-marketing plans with priority partners inclusive of account-based marketing plans, scalable partner programs that extend reach across the worldwide channel through Marketplace, Partner Marketing Concierge service and Agency Connect. This leader is responsible for senior stakeholder management including informing and influencing both external partner executives as well as internal AWS executives across our partner, marketing, and sales organizations. Success in this role requires proven experience building and developing large, complex global teams that execute demand generation activities at scale. This leader must have strong communication skills, analytical capabilities, AI proficiency, an in-depth understanding of the marketing mix, a solid understanding of lead management processes, and experience working cross-functionally with multiple stakeholders across geographies to drive the business.
Key job responsibilities
- Develop and own the global partner marketing plan including worldwide partner coverage, MDF planning, and partner-led demand generation across all regions
- Deliver against key annual goals including marketing-generated leads, associated pipeline value, and partner customer references globally
- Build, hire, and develop a world-class team of partner marketing professionals that plan and deliver partner demand generation programs
- Work closely with worldwide partner sales leaders and regional sales leaders to develop priorities and execute plans that drive partner marketing-generated opportunities and pipeline
- Lead market analysis, track, monitor, and analyze results across regions, and optimize for ongoing business improvement
- Hire and develop a team of partner marketing professionals and ABM specialists that plan and deliver partner demand generation programs including integrated campaigns, digital marketing and events
- Partner closely with field marketing to ensure a unified marketing strategy across the Geo - specifically the development of account-based marketing programs and scale strategies with partners
- Drive thought leadership content and executive engagement initiatives that position AWS as the partner of choice for joint go-to-market
- Serve as an executive spokesperson for AWS Partner Marketing at industry events and partner summits
Basic Qualifications
- 15+ years of experience in a high-tech B2B marketing role with significant partner marketing expertise
- Experience in strategic partner marketing management and market analysis with demonstrated ability to build and execute a global partner marketing strategy
- Track record of building and scaling high-performing partner marketing organizations across multiple geographies
- Deep understanding of channel partner ecosystems, partner program models, and joint go-to-market motions
- Strong technical background with ability to translate complex cloud technology concepts for partner audiences
- Strong communication and influencing skills with the ability to work cross functionally, build relationships with key stakeholders, and thrive in a highly collaborative, fast-paced environment
- Metrics/ROI focused with proven ability to generate leads, track to closed loop, and consistently optimize performance
- Solid understanding of the marketing mix and how to build and deliver integrated marketing campaigns with and through partners at global scale
- AI proficiency
Preferred Qualifications
- MBA or comparable education/experience
- Experience marketing complex technology solutions through channel partners in regulated environments
- Proven ability to influence product strategy and partner program roadmap priorities
- Adept at assessing market opportunity across geographies to make appropriate long-term strategic investments while maintaining short-term delivery of leads
- Excellent project management skills with experience managing global programs across multiple time zones
Pay
- USA, CA, San Francisco: $206,100.00 - $278,800.00 USD annually
- USA, NY, New York: $206,100.00 - $278,800.00 USD annually
- USA, VA, Arlington: $187,400.00 - $253,500.00 USD annually
- USA, WA, Seattle: $187,400.00 - $253,500.00 USD annually
Benefits
- Sign-on payments and restricted stock units (RSUs)
- Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans)
- EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts
- Adoption and Surrogacy Reimbursement coverage
- 401(k) matching
- Paid time off
- Parental leave