Director, Global Marketing & CRM

About Us

Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale.

Job Description

The Director, Global Marketing is responsible for developing and executing global marketing strategies that drive brand growth, consumer engagement, and revenue performance across all regions and channels. This leadership role oversees key marketing disciplines including social, press, and CRM, while partnering cross-functionally to ensure consistent brand positioning and locally relevant execution.

Qualifications

• 12-15+ years in marketing, PR & CRM roles combined, preferably with global lifestyle consumer brands, with at least 5 years in a Director level role.
• Proven innovation in marketing with an ability to strategize and execute compelling 360 brand marketing initiatives.
• A deep understanding of customer profile and segmentation, and the ability to develop brand elevating contact strategy/marketing programs that focus investment against high-impact segments and new customer growth/acquisition.
• Experience setting and implementing marketing strategies that incorporate a holistic, cross-channel (Retail, Outlet, Wholesale) marketing view across all touch points with an ability to leverage customer insight and business intelligence to drive results in a brand enhancing way and empirically measure effectiveness.
• Demonstrated strategy development, financial oversight, project management, strong analytical skills, and a passion for results.
• Exceptional leader with experience managing a broad range of teams and a track record of positive communication and influencing skills across organizations.
• Experience with the range of marketing vehicles, including digital and social media, event marketing, and CRM programs including direct mail, email and SMS.
• Global experience working with regional Marketing and PR Teams.
• Experience working with consumer data, deploying campaigns from a CDP, establishment of CRM segmentation strategies, journey building, loyalty, etc.
• Past experience with events and experiential marketing, with oversight or close partnership with PR and Marketing events.
• Exceptional quantitative skills and a track record of driving and measuring results across channels.
• Ability to travel domestically and internationally.