Director – Global Digital Strategy & Capabilities, International

About the Role

This is a pivotal opportunity to join BioMarin's Global Digital Strategy and Operations team as the Director of Global Digital Strategy & Capabilities. The role focuses on embedding digital strategy across global brands, particularly within the International Business Unit, to strengthen brand presence and digital capabilities. It involves translating customer insights into data-driven omnichannel engagement strategies, ensuring alignment with brand strategy and global digital transformation initiatives.

Responsibilities

• Global Digital Strategy:
  • Define and lead the long-term International Business Unit digital roadmap aligned to brand objectives and customer journeys.
  • Translate marketing strategy into omnichannel engagement plans across paid, owned, and earned channels.
  • Serve as the global digital subject matter expert and key point of contact within the International BU.
  • Lead customer-centric omnichannel planning, journey design, and measurement frameworks.
  • Integrate digital insights to define segmentation, targeting, and campaign orchestration.
  • Manage media spend, agency relationships, and ways of working with partners.
• Global Capabilities & Digital Excellence:
  • Embed core global digital capabilities like CRM, CMS, CDP, and marketing automation.
  • Advocate digital literacy and support the Global Digital Center of Excellence.
  • Enable digitally-driven segmentation and targeting strategies.
  • Advance digital maturity through governance, standardization, and best practices.
  • Support initiatives like persona development, patient journey mapping, and HUB strategies.
• Global Digital Governance:
  • Establish standards for digital strategy execution and measurement.
  • Perform vendor and platform evaluations for alignment with strategic goals.
  • Enforce cross-functional digital governance for compliant and consistent delivery.
• Digital Measurement:
  • Define KPIs and metrics to measure digital and omnichannel initiatives.
  • Build scalable digital playbooks, measurement frameworks, and dashboards.
  • Track omnichannel effectiveness, field execution, and digital engagement outcomes.
  • Provide executive-level performance reporting and insights.
  • Manage digital budgets and investments for maximum ROI.
  • Drive Marketing Mix Modeling capabilities for brand planning and optimization.

Qualifications

• Minimum 7-10 years of experience in pharmaceutical, biotech, or medical device industry, focusing on multichannel/omnichannel marketing, strategy, and execution.
• Proven experience scaling omnichannel programs and digital capabilities with measurable commercial impact.
• Experience partnering cross-functionally to design and operationalize omnichannel strategies.
• Proven track record managing agencies to develop and execute omnichannel tactics.
• Strong change management skills and experience leading organizational transformation.
• Familiarity with CRM, marketing automation, and Marketing Mix Modeling.
• Deep understanding of digital marketing channels, UX, and performance measurement.
• Strategic thinker with a passion for digital innovation.
• Ability to travel 10% domestically and internationally.

Note: This description is not all-inclusive and may include other duties as assigned.