Director, Food Service

About the role

Bevi is seeking a Sales Director, Food Service to lead our fastest-growing vertical—spanning higher education, corrections, and senior living—at a pivotal moment in its growth. You will manage and scale an existing sales team, drive outbound motion across institutional markets, and build the playbook that takes this vertical from strong to category-defining. This is a high-ownership role for someone with deep industry relationships, a hard-driving approach to monthly targets, and the ambition to grow with the business long-term.

Responsibilities

• Own the targets for the fast-growing Food Service vertical across Higher Ed/K-12, Government/Military, Corrections, and Healthcare (e.g., Senior Living).
• Step into an existing book of partner relationships and pipeline, managing a structured transition to take full ownership.
• Lead, coach, and grow a team of account executives, with the expectation that the team doubles in size as the vertical scales, including hiring, onboarding, and setting territories.
• Coach the team on deal strategy, pipeline management, and navigating complex sales cycles.
• Drive outbound motion across institutional markets, leveraging direct outreach and partner relationships.
• Own deal structuring and pricing strategy for institutional accounts, including navigating procurement and RFP-driven processes.
• Refine and extend the go-to-market playbook for food service, including outbound strategy, partner enablement, and account activation.
• Own forecast accuracy and pipeline reporting for the vertical, with regular updates to sales leadership.
• Stay sharp on the competitive landscape in institutional food service and beverage, using that intelligence to sharpen positioning and win rates.
• Identify where the food service playbook can extend into other verticals and sales teams, and champion that expansion with sales leadership.
• Represent food service in cross-functional planning, bringing market insight to product, marketing, and leadership conversations.

Requirements

• 8+ years of sales experience, with meaningful time in food service, hospitality, or a closely adjacent institutional vertical.
• A genuine network—you know the operators, the buyers, and the decision-makers, and they know you.
• Experience managing and building sales teams, ideally through a period of rapid growth.
• A track record of hitting and exceeding booking targets in a high-volume outbound environment.
• Comfort operating in a fast-moving, still-being-built environment; you're energized by figuring things out, not slowed down by it.
• Strong instincts for partner-led sales and channel dynamics.
• Experience hiring and onboarding new account executives as the team scales.
• Coaching on deal strategy and pipeline management.

Benefits

• Comprehensive medical, dental, and vision insurance plans with BlueCross BlueShield, 95% paid by employer.
• 401(k) with company match.
• Flexible PTO plus 12 company holidays, and additional paid days for sick leave.
• Generous fully paid parental leave for both birth parents and non-birth parents.
• Fully employer-paid disability and life insurances.
• Wellness and fitness reimbursements.
• Monthly stipends for cell phone use and commuting costs.
• Onsite snacks, weekly catered lunch, and unlimited Bevi beverages, plus composting and terra-cycling.
• Happy hours, team-building events, bagel breakfasts, Values awards, and more.

Pay

The posted compensation range reflects the base salary plus commission, which is the total potential on-target earnings (OTE) for the position.

Pay Range: $233,750—$288,750 USD.

All Bevi employees receive equity in the form of stock options. Offers are based on the scope of the role, the candidate's work experience, targeted skills, internal equity of the team, and external market data.