Jobs · Marketing · California

Director, Financial Products

Generac · Oakland, CA · 3 wk ago
MarketingFull-time

Responsibilities

  • Own the strategy and rollout plan for financing programs delivered through external lenders/tax equity partners; prioritize markets, channels, and product types based on sales needs, customer value, and economics
  • Identify and assess banks, specialty lenders, tax equity investors, and platform providers; compare term sheets, credit boxes, funding capacity, timing, service model, and strategic fit
  • Define the program requirements we bring to partners and translate partner offerings into clear internal sellable programs
  • Own unit economics and pricing recommendations in partnership with Finance; ensure financing programs meet profitability and volume goals while remaining competitive
  • Identify, analyze and execute strategic transactions to grow the residential business by leveraging tax appetite
  • Cook up training and enablement for Sales, Operations, and installer partners; develop program playbooks, FAQs, and escalation paths so programs can be sold and fulfilled consistently

Risk Management, Compliance, and Governance

  • Work with Legal/Compliance to ensure partner offerings and our sales practices align with applicable consumer finance requirements, disclosures, privacy, and marketing rules; ensure contracts and program materials are accurate and consistently used
  • Lead the internal governance process for new financing partners/programs and ensure clear ownership across origination, funding, servicing, and collections responsibilities
  • Define controls and checks across the handoffs between Sales, installer partners, and financing partners (documentation quality, underwriting conditions, funding triggers, cancellation/true-up processes, complaint handling)
  • Establish partner performance reviews and scorecards; manage remediation plans and escalations with partners
  • Track policy and regulatory developments affecting resiliency products, solar TPO, lending, and incentives; coordinate program updates with partners and internal stakeholders

Go-to-Market Execution & Portfolio Management

  • Lead end-to-end rollout of partner financing programs—process mapping, system setup requirements, training, customer communications, and operational readiness across sales-to-install-to-funding workflows
  • Define and maintain installer/dealer financing requirements; partner with channel teams to drive adoption and consistent execution
  • Own KPIs and dashboards; run regular business reviews and drive improvements with internal teams and financing partners
  • Identify friction points in application, underwriting conditions, funding, and servicing handoffs; implement process changes and partner escalations to improve NPS and reduce fallout
  • Partner with stakeholders to monitor portfolio health and translate insights into program changes

Capital, Partnerships, and Cross-Functional Leadership

  • Serve as day-to-day business owner for key financing relationships; run QBRs, manage pipelines of program enhancements, and coordinate issue resolution
  • Lead commercial negotiation of key program terms in partnership with Finance and Legal
  • Align Operations, Sales, installer network, Finance, Legal/Compliance, and customer support on program requirements and process changes; ensure clear R&R and tight execution in a matrix environment
  • Support entry into new states/markets by securing or adapting financing partners and programs to local requirements
  • Build and mentor a small, high-impact team and provide crisp executive communication on program performance, constraints, and tradeoffs

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