Director, Fan Experience

About the role

Create unforgettable game day moments for one of the nation's premier athletics programs! Auburn Athletics is seeking a Director of Fan Experience to support the daily operations and strategic initiatives of marketing and fan experience efforts. This role plays a key part in enhancing revenue generation, increasing attendance, and contributing to an exceptional student-athlete and fan experience, while helping to elevate the Auburn brand to greater visibility and impact.

Leads the marketing and fan experience unit to create engaging experiences for students, alumni, and fans, including the development of marketing and promotional plans, game production timing, and scripting in coordination with coaching staff and external affairs units. Serves as the primary contact for the marketing and game experience needs for men's basketball and supervises an Assistant Director of Fan Experience, Graduate Assistants, and students to oversee other assigned sports.

Responsibilities

• Work closely with the Senior Associate AD of Fan Experience & Creative Strategy to develop revenue-generating sales plans for all sports to maximize outreach and drive sales.
• Manage, develop, and execute marketing plans and strategies that achieve the goals and objectives of Auburn University Athletics.
• Provide leadership, supervision, and support to the Fan Experience unit and employees in the development and execution of marketing and fan experience plans for all sports, ensuring all messaging and strategies are met through game day experience and sales strategy.
• Oversee all aspects of marketing and fan experience for Auburn Men's Basketball, including the development of sales and marketing plans, game scripts and timing, coordination of game production, and in-game experience, while serving as the primary point of contact for all marketing and fan experience needs for the sport.
• Develop and maintain a culture of collaboration between War Eagle Production, War Eagle Creative, and Fan Experience units to maximize the experience for student-athletes, fans, alumni, and students.
• Collaborate with the ticket office, communications, and other external units to ensure alignment in carrying out the vision of the External Affairs unit.
• Develop and coordinate annual marketing plans and recognition and promotional theme calendars, collaborating with internal athletic departments and campus and community stakeholders.
• Serve as an athletic liaison and advisor to the Jungle, the student section, to promote engagement, drive attendance, and maximize the student experience at basketball and other sports.
• Comply with all applicable National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) regulations in the performance of job duties.

Requirements

• Bachelor's degree plus 5 years of experience in developing marketing and promotional plans for collegiate athletic programs.
• OR Master's degree.

Desired Qualifications

• Master's degree in Sports Administration, Marketing, Public Relations, or other related field.

Benefits

• Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, communities, and the world.
• Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
• We’re Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
• Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
• A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.

Contract Type: Continuing