Director, Executive Education Open Enrollment - Goizueta Business School

KEY RESPONSIBILITIES

• Plans and executes the sales generation and lead conversion process for individuals and organizations interested in professional development.
• Promotes Emory Executive Education's OE courses and certificate programs to drive both B2B2C and B2C opportunities.
• Mets annual and course-level revenue targets for the OE program offerings.
• Collaborates with Marketing to ensure campaigns and engagement processes generate qualified sales leads and convert to program participants through appropriate communications.
• Maintains, updates, and organizes prospect and client records in CRM database.
• Actively seeks opportunities to cross- and up-sell participants to new engagements with Emory Executive Education, including custom opportunities.
• Marks OE course participation and trends to identify opportunities for more comprehensive organizational relationships.
• Identifies organizational contacts to establish a strong relationship to expand engagement with Emory Executive Education.
• Actively contributes to identifying and collecting impact stories and metrics for OE.
• Ensures a clear understanding of individual course design, learning objectives and overall certificate curriculum to clearly and accurately represent the product line to prospects and Learning and Development professionals.
• Reports efforts and progress toward goals regularly, both to senior leadership and to the team to show ROI and value of marketing and sales efforts.
• Contributes to Emory Executive Education social media efforts.

MINIMUM QUALIFICATIONS

• Bachelor's degree in a related field.
• Five years of business development, organizational effectiveness, human resources development or related experience.

PREFERRED QUALIFICATIONS

• Master's degree in business administration, human resources management or a related field.
• Business to business consultative sales experience in executive education, and a demonstrated understanding of university-based executive education.
• Ability to close individual leads generated from marketing efforts into enrolled program participants.
• Ability to generate new sales leads and convert them into enrolled program participants.
• Ability to effectively communicate (oral and written communication skills) with a variety of levels of managers and executives in a professional, appropriate manner.
• Ability to leverage social media engagement for sales purposes.
• Strong presentation skills to conduct professional presentations for individuals and groups of executives and managers.