Director, Events Marketing Strategy

About the role

The Director, Events Marketing Strategy is responsible for shaping and leading a commercially driven, enterprise-wide events strategy that strengthens brand authority, deepens market engagement, and delivers measurable revenue, margin, and pipeline impact. As a member of the Global Marketing Leadership Team, this role will help define the strategic direction of the function, elevate events marketing as a core lever of growth, and ensure the portfolio is aligned to broader business, brand, and commercial priorities.

Responsibilities

• Set and lead a commercially driven global events strategy that delivers revenue growth, pipeline contribution, and brand value.
• Own the end-to-end events portfolio, with clear accountability for strategy, execution, performance measurement, and optimization, including senior-level internal events.
• Bring strong financial discipline across the events portfolio, with accountability for budgeting, forecasting, cost control, and profitability.
• Define and embed a cohesive brand strategy for events, ensuring consistent, high-impact brand expression across markets and audiences.
• Shape event agendas and speaker strategy by identifying high-value industry voices, partnering with speakers on content and preparation, delivering a strong on-site speaker experience, and building long-term relationships that enhance the quality and influence of our events.
• Develop engaging content ideas and agendas for internal events that align to business priorities, support leadership objectives, and create a high-quality experience for attendees.
• Develop and monetize event propositions, owning all revenue streams including sponsorship, ticketing, and any partner investment.
• Ensure events are fully integrated into the go-to-market strategy, working closely with Brand & Content, Growth Marketing, and Commercial Marketing Leads to drive demand and pipeline outcomes.
• Establish and report against clear performance metrics, including revenue, margin, sponsorship yield, brand impact, and ROI.
• Set the standard for operational excellence across the full event lifecycle, ensuring planning, delivery, and follow-up are executed with rigor and consistency, and that the attendee experience reflects the quality of the JD Power brand at every stage.
• Lead and develop a high-performing events team and partner ecosystem, ensuring best-in-class delivery.
• Provide strong strategic leadership to the team, setting a clear vision, raising the bar on performance, and ensuring priorities, accountability, and outcomes are aligned to business goals.
• Create an environment of high-performance and continuous development through coaching, clear expectations, timely feedback, and meaningful stretch opportunities.
• Foster a collaborative, enterprise-minded culture that encourages ownership, innovation, and shared accountability for delivering commercial impact.

Qualifications

• Experience in commercially successful, brand-led events with clear revenue and ROI outcomes.
• Strong commercial acumen, with strong financial discipline and experience managing complex budgets and revenue targets.
• Demonstrated ability to translate brand strategy into compelling narratives and experiences that influence perception and behavior.
• Excellent stakeholder management and negotiation skills, with the ability to influence at senior level.
• Able to manage multiple high-value programs in a fast-paced environment while maintaining financial and brand control.
• Commercially minded, results-driven, and focused on delivering high-impact, on-brand experiences that support business growth.

Benefits

This position has a starting salary range of $120,000 - 160,000 USD per year. This is the range we reasonably and in good faith expect to pay for the role at the time of posting. An employee’s pay within the range is determined by a number of factors, including relevant skills, education, qualifications, experience, performance, business or organizational needs, and geographic location.