Director, Events, Americas

Key Responsibilities

• Own the end-to-end Americas events strategy, driving alignment with regional pipeline goals, revenue targets, and integrated marketing priorities
• Lead the design and execution of a diverse, high-impact events portfolio including trade shows, third-party conferences, executive programs, hosted events, hospitality experiences, and virtual engagements
• Drive measurable business outcomes by ensuring events contribute to pipeline creation, acceleration, customer retention, and partner engagement
• Influence cross-functional strategy by partnering with Field Marketing, Sales, and Global Events leaders to align programs with key business initiatives
• Establish scalable frameworks, playbooks, and governance models to standardize execution and elevate program quality across the region
• Lead, develop, and scale a high-performing events team, setting clear priorities, fostering accountability, and building leadership capability within the function
• Oversee budget strategy and investment optimization, ensuring efficient allocation of resources and strong return on marketing spend
• Champion a data-driven approach to performance measurement, defining success metrics and leveraging insights to continuously optimize program effectiveness
• Strengthen executive and stakeholder engagement by delivering high-quality, strategically aligned experiences that enhance brand perception and customer relationships
• Manage agency and vendor partnerships to deliver best-in-class execution and innovation across all event formats

Required Qualifications

• 10+ years of experience in B2B technology or software event marketing, with demonstrated ownership of regional or global event strategies
• Proven track record of driving pipeline impact and measurable business outcomes through integrated event programs
• Strong leadership experience managing and developing teams, with the ability to operate at both strategic and executional levels
• Deep expertise in event strategy, program management, and large-scale event execution across multiple formats
• Demonstrated ability to influence senior stakeholders and align cross-functional teams to shared business objectives
• Experience managing significant marketing budgets and optimizing investment performance
• Strong analytical capabilities with experience measuring ROI and leveraging data to inform decision making
• Exceptional communication, presentation, and stakeholder management skills
• Able to operate effectively in a fast-paced, matrixed organization
• Bachelor’s degree required

Preferred Qualifications

• Experience leading regional or global event programs within enterprise SaaS organizations
• Familiarity with Salesforce, Asana, and modern marketing technology platforms
• Experience supporting executive-level engagement programs and customer advisory events
• Demonstrated success scaling programs and processes across complex, multi-market regions