Director, Events
About the role
The Brand | Creative | Events Team at Klaviyo is seeking an experienced, proven Director of Events to own the vision and leadership of our event experiences, from our growing, annual flagship user conference - K:BOS – to the third-party stages like NRF, Shoptalk and eTail, where the Klaviyo brand shows up in remarkable, impactful, and standout ways.
Responsibilities
Develop and own the year-long strategy for Klaviyo's owned, third-party, and internal events — setting the calendar, priorities, ROI metrics, and investment case that ladder up to broader marketing and business goals
Own the annual, multi-million-dollar events budget - forecasting spend, negotiating vendor and agency contracts, and reallocating investment across the portfolio to maximize ROI
Present to marketing leadership and executive leadership to build the case for investment and report on impact
Lead and develop event team, including direct management of the Sr. Events Manager and event contractor, providing the coaching and structure that lets them do their best work
Drive alignment with agencies, internal stakeholders, and outside production partners to consistently deliver remarkable, on-brand experiences — setting the creative and operational bar and holding partners to it
Own the strategy and executive-level oversight of Klaviyo's flagship user conference (K:BOS) and third-party events, from big-picture vision through on-site execution
Partner cross-functionally with marketing, sales, customer success, product marketing, and executive stakeholders to ensure events strategy supports broader go-to-market and brand goals
Partner with our Field Marketing team to measure event performance and translate results into strategic recommendations for future investment
Stay ahead of industry trends and competitive events activity, ensuring Klaviyo's presence stays fresh, innovative, and category-defining
Requirements
12+ years of hands-on event management experience, ideally at a fast-paced, growth-oriented B2B SaaS or consumer brand company
At least 3+ years of experience as a people leader
Experience with partnership and co-branding activations
A proven portfolio of event experiences, with compelling stories to tell about their development, management and success metrics, including holistic campaigns spanning online and in-person touchpoints
A track record of leading people and directing agency or contractor relationships to deliver high-bar creative and operational outcomes
Strategic thinker who can set a year-long vision and calendar while staying close enough to execution to catch what matters
Exceptional communicator with strong verbal and written skills, comfortable presenting to senior leaders and executive stakeholders
Natural collaborator and people leader who builds strong relationships across teams and gets the best out of the people and partners around them
Congfident decision-maker who can navigate ambiguity, competing priorities, and high-stakes, high-visibility moments with composure
Tech-savvy with AI tool and skill-building proficiency, including Claude/ChatGPT, Salesforce, event platforms (Splash, Swoogo), and the adaptability to learn new tools quickly
Willingness to travel approximately 25% of the time, as needed
Qualifications
Willingness to travel approximately 25% of the time, as needed
Skills
AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop)
Benefits
Comprehensive range of health, welfare, and wellbeing benefits based on eligibility
Pay
Base Pay Range For US Locations: $164,000—$246,000 USD
Schedule
This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.