Director, Events

About the role

The Brand | Creative | Events Team at Klaviyo is seeking an experienced, proven Director of Events to own the vision and leadership of our event experiences.

Responsibilities

• Develop and own the year-long strategy for Klaviyo's owned, third-party, and internal events — setting the calendar, priorities, ROI metrics, and investment case that ladder up to broader marketing and business goals.
• Present to marketing leadership and executive leadership to build the case for investment and report on impact.
• Lead and develop event team, including direct management of the Sr. Events Manager and event contractor, providing the coaching and structure that lets them do their best work.
• Drive alignment with agencies, internal stakeholders, and outside production partners to consistently deliver remarkable, on-brand experiences — setting the creative and operational bar and holding partners to it.
• Own the strategy and executive-level oversight of Klaviyo's flagship user conference (K:BOS) and third-party events, from big-picture vision through on-site execution.
• Partner cross-functionally with marketing, sales, customer success, product marketing, and executive stakeholders to ensure events strategy supports broader go-to-market and brand goals.
• Partner with our Field Marketing team to measure event performance and translate results into strategic recommendations for future investment.
• Stay ahead of industry trends and competitive events activity, ensuring Klaviyo's presence stays fresh, innovative, and category-defining.

Requirements

• 12+ years of hands-on event management experience, ideally at a fast-paced, growth-oriented B2B SaaS or consumer brand company.
• At least 3+ years of experience as a people leader.
• Experience with partnership and co-branding activations.
• A proven portfolio of event experiences, with compelling stories to tell about their development, management and success metrics, including holistic campaigns spanning online and in-person touchpoints.
• A track record of leading people and directing agency or contractor relationships to deliver high-bar creative and operational outcomes.
• A strategic thinker who can set a year-long vision and calendar while staying close enough to execution to catch what matters.
• An exceptional communicator with strong verbal and written skills, comfortable presenting to senior leaders and executive stakeholders.
• A natural collaborator and people leader who builds strong relationships across teams and gets the best out of the people and partners around them.
• A confident decision-maker who can navigate ambiguity, competing priorities, and high-stakes, high-visibility moments with composure.
• Tech-savvy with AI tool and skill-building proficiency, including Claude/ChatGPT, Salesforce, event platforms (Splash, Swoogo), and the adaptability to learn new tools quickly.
• A willingness to travel approximately 25% of the time, as needed.

Qualifications

• Exceptional communication skills, both verbal and written.
• Ability to present ideas and strategies to senior leadership effectively.
• Strong organizational and project management skills.
• Experience with event planning and execution, including managing budgets and timelines.
• Ability to manage a team and delegate tasks effectively.
• Understanding of event marketing and branding principles.
• Experience with digital marketing tools and platforms.

Skills

• Event management and planning.
• Collaboration and partnership building.
• Strategic thinking and execution.
• People management and leadership.
• Project management and budgeting.
• Marketing and branding.
• Technology and digital tools.

Benefits

Our benefits package includes:

• Comprehensive health, welfare, and wellbeing benefits based on eligibility.
• Annual cash bonus plan.
• Variable compensation (OTE) for sales and customer success roles.
• Equity.
• Sign-on payments.

Pay

$164,000—$246,000 USD

Schedule

Full-time, with up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.