Director, Event Marketing- Miami, FL (Onsite)

Essential Areas Of Responsibility

• Define and lead overall marketing strategy for each event, including positioning, target audience, and demand generation approach
• Develop comprehensive, full-funnel marketing plans across digital, social, influencer, and traditional channels with a clear focus on ticket sales
• Align marketing strategy with pricing, timing, and demand curves to maximize sell-through and attendance
• Responsible for Revenue and revenue goals for all event portfolio

Go-To-Market Leadership

• Define go-to-market strategy for each event, including announcement, on-sale, and key promotional windows
• Ensure campaigns are built to convert, not just generate awareness
• Oversee implementation of marketing efforts across digital, grassroots, radio, TV, and out-of-home

Cross-Functional Marketing Leadership

• Define and lead the overarching marketing strategy across all disciplines
• Ensure alignment between brand, revenue goals, and event-level marketing plans
• Integrate efforts across Public Relations, Community & Marketing Partnerships, Traditional Marketing, Digital & Paid Media, Organic Social Media, Influencer Marketing, Sponsorship Marketing, Promotions & Experiential, Creative & Content, and Analytics & Reporting
• Translate business objectives into actionable, measurable marketing plans
• Serve as the primary marketing lead within the Events team and the conduit to centralized Marketing
• Maintain alignment across timelines, priorities, and campaign execution
• Hold teams accountable to performance, timelines, and output
• Identify gaps in structure, capabilities, and workflows; implement solutions

Creative & Content Direction

• Provide direction on creative development including digital assets, video content, and promotional materials
• Ensure all marketing content aligns with event positioning, resonates with target audiences, and drives ticket sales
• Oversee social, content, and influencer strategies to build demand and audience engagement

Budget Management & Resource Allocation

• Manage marketing budgets across event properties, ensuring efficient allocation of resources
• Track spend against performance and optimize toward highest return channels
• Ensure cost discipline while maximizing impact across all marketing efforts

Performance Reporting & Insights

• Establish campaign benchmarks and reporting frameworks across all events
• Provide regular performance updates to leadership, including pacing, risks, and optimization opportunities
• Deliver post-event analysis with clear insights on performance, efficiency, and areas for improvement
• Use data-driven insights to optimize spend, targeting, and channel effectiveness
• Translate learnings into actionable recommendations for future campaigns

Ticket Sales Performance & Optimization

• Maintain real-time visibility into sales performance and identify risks early
• Monitor campaign effectiveness and drive optimization to improve conversion and ROI
• Leverage data and analytics to refine targeting, messaging, and channel allocation
• Identify performance gaps and implement immediate actions to accelerate sales
• Own ticket sales pacing and attendance outcomes across assigned event properties

Qualifications

• 7–10+ years of experience in marketing, live events, entertainment, or ticketed experiences
• Proven track record of developing marketing strategy and driving ticket sales/revenue
• Experience leading integrated campaigns across digital, social, influencer, and traditional channels
• Experience operating in fast-paced, high-volume environments with multiple concurrent campaigns
• Holistic marketing capability – strategy, media mix, execution
• Strong strategic mindset with the ability to translate positioning into revenue-driving campaigns
• Deep understanding of how marketing drives ticket sales and attendance
• Ability to connect strategy to execution and execution to results
• Comfortable leading cross-functional teams without direct authority
• Strong organizational skills with the ability to manage multiple high-pressure workstreams
• Clear communicator who can simplify direction and drive alignment quickly

Physical Requirements

• Able to complete multiple duties with accuracy while shifting from one to another with frequent interruptions and competing deadlines
• Fast paced environment with peaks of intensity and increase in workloads

Working Environment

• Able to complete multiple duties with accuracy while shifting from one to another with frequent interruptions and competing deadlines
• Fast paced environment with peaks of intensity and increase in workloads