Director, Enterprise Marketing Campaigns

Position Summary

This enterprise-level leadership role sets the direction for integrated campaign platforms that expand Make-A-Wish brand reach, accelerate revenue, and enable adoption across a nationwide network of chapters and partners. The Director brings clarity and alignment across stakeholders to ensure campaigns are built for scale, consistency, and measurable impact.

Key Focus Areas

• Set enterprise campaign direction and integrated marketing platform strategy aligned to organizational priorities
• Own and govern the 18–24-month campaign roadmap, including prioritization and sequencing
• Mobilize cross-functional teams and agency partners, providing execution oversight, alignment, and performance management
• Integrate revenue objectives and manage KPI/ROI performance to drive continuous improvement in campaign effectiveness
• Evaluate and activate high-impact, ad-hoc opportunities originating from partnerships and external parties

Core Competencies

• Strategic Mindset
• Manages Complexity
• Cultivates Innovation
• Ensures Accountability
• Drives Engagement
• Situational Adaptability
• Balances Stakeholders
• Plans and Aligns

Knowledge and Abilities

• Proven ability to develop ROI-based strategy and annual operational plans in support of the enterprise strategic plan, delivering key objectives such as revenue growth and brand equity
• Excellent project management and organizational skills with the ability to move between tactical details and the broader strategic view, operating effectively at a tactical level while also being a strategic thinker
• Experience successfully navigating a wide variety of complex stakeholders and resolving challenging situations through influence rather than formal authority; excels at driving clarity and solutions despite ambiguity
• A track record as an effective collaborator; a strong ability to influence, engage and motivate direct and indirect reports and peers
• Demonstrated skills in developing and executing 360-degree marketing campaigns, including traditional TV and print advertising, as well as digital, social, and PR. Candidates should have demonstrated experience in campaign asset production, including strategy development, agency briefing, concept testing/consumer research, production execution, and in-market KPI evaluation. Nonprofit PSA program experience is a plus
• Strong analytical skills with a proven ability to leverage data and consumer research to shape strategies and drive outcomes
• Experience developing marketing platforms that support corporate partnership integration, co-branded storytelling, and revenue generation is strongly preferred. Experience in sports, entertainment, or nonprofit partnership marketing is highly relevant

Qualifications

• A minimum of ten years of experience working in strategic marketing or brand management roles
• Experience leading integrated, multi-channel campaigns at enterprise or national scale, including work in matrixed organizations and in partnership with external agencies
• A minimum of five years of experience in successfully supervising, mentoring, and coaching a team of marketing professionals
• Experience designing and executing qualitative and quantitative consumer research
• Exceptional written and oral interpersonal communication skills, as well as excellent presentation skills. This role requires the ability to effectively interface with senior management, Board of Directors, staff and external audiences
• Excellent judgment and creative problem-solving skills, including the ability to anticipate risks and opportunities, with strong negotiation and conflict resolution capabilities
• Nonprofit marketing or fundraising experience preferred, but not required. Ideal candidate has experience with partnership marketing in nonprofit, sports or entertainment
• Skilled in Microsoft Office programs. AI fluency a plus

Work Environment

Working in a home office, remote environment.
May require work in the evenings and on the weekends and outside of normal business hours.
Some travel required within the United States, up to 10%.

Job Location

Remote

This Role's Hiring Range

$115,000 - $150,000 USD

What We Offer

• Comprehensive benefit package, effective day 1: Medical, Vision*, Dental*, Wellness
• Competitive compensation with annual incentive potential
• Health Savings Account and Flexible Spending Account Options
• Health Reimbursement Account fully funded by Make-A-Wish America
• Short Term Disability*, Long Term Disability* and Life Insurance
• Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo
• 401(k) Retirement Savings Plan with 5% match after one year of service
• Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program
• The organization will send a laptop, 24” monitor, and a docking station/adaptor to new hires
• Time Off: Competitive PTO starting at 15 days, with enhanced time off for senior roles
  10 Sick Days
  11 Paid Holidays
  2 Volunteer Days after one year of service
  2 Personal Days accrued annually
  Parental Leave
• Also...
• Employee Awards and Recognition Programs
• Individual and Leadership Development
• Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets
• *Monthly premiums paid for the employee for vision, dental, and short/long term disability.