Director, Enterprise Applications

Responsibilities

• Own and manage Frida’s suite of enterprise applications, including ERP (NetSuite), HR/People systems, Fulfillment/WMS/Operations, Finance, Marketing, PM/PD, and other operational platforms.
• Develop and maintain a multi-year enterprise applications roadmap that aligns with Frida’s business goals, scalability needs, and technology strategy.
• Lead key system initiatives, implementations, and enhancement projects that impact or integrate with NetSuite.
• Continuously assess opportunities to drive internal efficiency through process optimization, automation, and system enhancement across the enterprise ecosystem.
• Partner with business leaders to identify requirements, prioritize enhancements, and deliver solutions that drive efficiency and insight across the enterprise.
• Establish consistent governance frameworks for system changes, documentation, and business process alignment.

Master Data & Governance

• Oversee day-to-day operations, administration, and user support for all enterprise applications.
• Ensure a stable and secure applications environment in collaboration with the IT, Cybersecurity, and Service Delivery teams.
• Lead the Master Data Governance strategy across all systems and applications to ensure consistency, quality, and integrity of core data domains (items, customers, vendors, financials, etc.).
• Lead the planning, prioritization, and delivery of system enhancements across all applications, including NetSuite, ensuring business requirements are translated into effective solutions.
• Partner with the Data & Integration team to align master data models, support synchronization with the data lake, and enable accurate enterprise reporting.
• Define clear ownership and accountability for data creation, maintenance, and lifecycle management across functions.
• Implement and enforce policies, standards, and controls to ensure reliable data and compliance across the ecosystem.
• Manage vendor relationships, licenses, and system performance metrics to ensure service quality and cost optimization.

Analytics & Business Insights

• Collaborate with business leaders to define analytics and reporting needs across all departments.
• Partner with the Data & Integration team to translate reporting requirements into scalable analytics solutions, ensuring consistent KPIs and reliable data outputs.
• Work closely with the Change Management & AI team to ensure business processes and system data are ready for automation and future AI-driven initiatives.
• Champion data accuracy, accessibility, and usability to empower business users with trusted insights.
• Support the development of self-service reporting capabilities while maintaining governance and alignment across teams.

Leadership & Collaboration

• Build, develop, and lead a high-performing enterprise applications team & consultants.
• Drive close collaboration with: Data & Integration – for data architecture alignment and analytics delivery. Change Management & AI – for process adoption, user training, and AI readiness initiatives. IT, Cybersecurity & Service Delivery – for infrastructure security, compliance, and end-user experience.
• Manage budgets, vendors, and technology investments to support enterprise system stability and innovation.
• Serve as the strategic advisor to leadership for enterprise systems planning, process optimization, and technology adoption.