Director, Enterprise Analytics & Insights

For our client, we are seeking a Director, Enterprise Analytics & Insights to join the team of a leader in the Education, Government & Non-Profit space. This leader will oversee enterprise-level marketing analytics and measurement efforts, with a strong focus on media performance, investment optimization, and actionable insight generation. The role will partner closely with Marketing Leadership, external vendors, and agencies to strengthen measurement strategy and support data-informed decisions across digital and traditional channels. A key priority will be leading a high-performing analytics team, translating complex findings into clear recommendations, and improving the quality and impact of marketing measurement. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $149,600 – $224,400 annually Responsibilities Lead and develop the Media Analytics team, ensuring high-quality deliverables Drive marketing mix modeling strategy, including performance reviews and investment recommendations Enhance marketing mix modeling through the evaluation of new data sources and measurement approaches Collaborate with Marketing Leadership to align analytics with business priorities Translate complex data insights into concise narratives for diverse audiences Design and measure marketing experiments to assess effectiveness and impact Partner with external vendors and agencies on related analytics initiatives Utilize SQL to manage data analysis and address business queries Ensure data quality and resolve issues affecting marketing measurement Analyze performance across digital and traditional media channels to identify insights Qualifications 10+ years of experience in marketing analytics or media measurement required 5+ years of people management experience, focused on coaching and developing staff Bachelor's degree in Finance, Economics, Business, Analytics, or a related field Proficiency in SQL and experience with Google BigQuery or similar data warehouses Expertise in marketing mix modeling (MMM) is mandatory Strong executive communication and storytelling abilities Self-motivated and adaptable in dynamic environments Benefits Comprehensive medical, dental, and vision plans Life and disability insurance Well-being incentives and parental leave Paid time off and holidays Tax-saving accounts (FSA, HSA) 401(k) retirement plan and Employee Stock Purchase Plan Tuition assistance and discounts on entertainment and retail Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.